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		<title>&#8216;Master Baker&#8217; Jim Lahey Chews On His Lone-Star Review</title>

		<comments>http://observer.com/2009/04/master-baker-jim-lahey-chews-on-his-lonestar-review/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 12:00:00 -0400</pubDate>
					<link>http://observer.com/2009/04/master-baker-jim-lahey-chews-on-his-lonestar-review/</link>
			<dc:creator>Chris Shott</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2009/04/master-baker-jim-lahey-chews-on-his-lonestar-review/</guid>
		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/laheylong.jpg?w=224&h=300" /><strong>Jim Lahey</strong>, the charismatic chef and owner of the hugely hyped, high-concept pizzeria Co. at 230 Ninth Avenue, has some advice for <em>New York Times</em> food critic <strong>Frank Bruni</strong>:</p>
<p>"<a href="http://en.wikipedia.org/wiki/Ray%27s_Pizza">Ray's</a> is right down the block!"</p>
<p>On Wednesday, April 8, the influential <em>Times</em> critic awarded Mr. Lahey's stylish new eatery, backed by the formidable food-industry duo of <strong>Jean-Georges Vongerichten</strong> and <strong>Phil Suarez</strong>, <a href="http://events.nytimes.com/2009/04/08/dining/reviews/08rest.html?ref=dining">just a single star</a>.</p>
<p>Mr. Bruni had raved about Mr. Lahey's prowess with his pizza crusts but ultimately complained that "he hasn't yet nailed the toppings."</p>
<p>Mr. Lahey, whose menu notably bares no mention of pepperoni, felt the critic missed the point: "The driving force was to change this genre of food-making so it's not falling into the same stupid clichés, like, the thick crust on the edge and lots of tomato sauce and cheese.</p>
<p>"If you want your cheese and sauce, you can get it [at Ray's]," he said. "They'll actually put extra shit on for ya!"</p>
<p>The gregarious baker, who also operates the popular Sullivan Street Bakery at 533 West 47th Street, spent the subsequent afternoon trying to keep his troops focused despite the lackluster mark.</p>
<p>"You want to get two," Mr. Lahey said of <em>The Times</em>' hallowed ratings system of zero to four stars. "<a href="http://events.nytimes.com/2009/03/11/dining/reviews/11rest.html">10 Downing got two</a>. I've been to 10 Downing. It's dogshit!"</p>
<p>Mr. Lahey, 42, has always had a way with words.</p>
<p>When the Daily Transom ran into him at a culinary event last spring, he and  <strong><span class="c1">Mitchell Davis</span></strong>, vice president of the esteemed James Beard Foundation, had attendees in a titter with their back-and-forth banter about the dubious term "<a href="/2008/james-beard-s-burps-top-toques-titter-juvenile-pastry-pun">master baker</a>."</p>
<p>"I have nothing against masturbating," the quick-witted Mr. Lahey had said at the time, "but master-baking? Master-baking is something you do by yourself."</p>
<p>A leading proponent of the rather effortless, <a href="http://www.nytimes.com/2006/11/08/dining/08mini.html">knead-less method of baking</a>, Mr. Lahey is one of several high-profile restaurateurs now attempting to, um, <em>elevate</em> pizza-making in New York City.</p>
<p>Filmmaker <strong>Bob Giraldi</strong> recently opened a fancy pizzeria called Tonda in the East Village and brasserie bigwig <strong>Keith McNally</strong> will be opening another next year at the corner of Houston and Bowery.</p>
<p>"It's the new food fad," Mr. Lahey said of the renewed interest in the Italian staple.</p>
<p>The lunch crowd was still bustling at Co. when the Daily Transom popped in for a bite around 2 p.m. on the day of the <em>Times</em> review.</p>
<p>Mr. Lahey walked in about a half-hour later, dressed in jeans, a black shirt and a brown winter cap covering his shiny bald head.</p>
<p>It had been quite an eventful week already for the <span class="sense_content"><span class="syn">loquacious </span></span>chef.</p>
<p>Two days earlier, his wife gave birth to a beautiful, 8-pound, 6-ounce baby girl named <strong>Anjali</strong>. "I'm in love," the proud papa said, flipping through photos of the child on his iPhone.</p>
<p>The good-humored Mr. Lahey added that he had taken some "really gross birth pictures," which he intended to someday use to scare off his daughter's future boyfriends.</p>
<p>"My brothers made a joke at my expense, saying, 'How are you going to deal with your daughter when she comes home at 15 years old with a boyfriend three years older than you?'" Mr. Lahey told the Daily Transom. "And without a beat, I said, 'Well, I'll probably start doing some of her girlfriends!'"</p>
<p>He added, "<strong>Woody Allen</strong> can do it."</p>
<p>The conversation inevitably turned to the day's disappointing review.</p>
<p>Mr. Lahey said he was surprised that his tiny, laid-back pizzeria even warranted a full-on critique, especially one so soon.</p>
<p>"We've been open only 90 days," he said. "We have not had a chance to even <em>breathe</em> in 90 days. What the fuck are we being reviewed by <em>The New York Times</em> for, you know, 90 days into being open? It makes no sense.</p>
<p>"If I knew we were going to be under the microscope, I would have possibly treated the opening of the restaurant a lot differently," he continued. "I didn't open this restaurant to get reviewed by <em>The Times</em>. Otherwise, I would have made the food a lot differently. I would have bought really nice plates and beautiful stemware. And we would have done slightly less informal service, know what I mean?"</p>
<p>Mr. Lahey was nonetheless heartened by a <a href="http://www.newyorker.com/arts/reviews/tables/2009/04/13/090413gota_GOAT_tables_byock">much more flattering review</a>, published two days earlier, by <em>The New Yorker</em>'s <strong>Lila Byock</strong>.</p>
<p>"That to me is worth more than <em>The Times</em>," he said. "This means if I do a book deal&mdash;a <em>second</em> book deal&mdash;I'm at least at $700,000 now, because that's all they care about: 'Were you in <em>The New Yorker</em>?' <strong>Gabrielle Hamilton</strong> got an $800,000 advance on a book just because she was in <em>The New Yorker</em>."</p>
<p>Ms. Byock "gets it," he said. Mr. Bruni? Not so much.</p>
<p>Even some of <em>The Times</em>' positive comments irked the chef.</p>
<p>"The pizza bianca, I think, sucks," Mr. Lahey said of his own highly touted appetizer, which Mr. Bruni loved. "I think it's dogshit! I don't think it's a good product. And he praised it to the high heavens! That's one of the products I desperately need to upgrade and work on because it's not where I want it to be.</p>
<p>"But," he added, "I just had a baby this week, so I have to stay focused on that. The business won't burn in a week. Not with all this buzz."</p>
<p>e</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/laheylong.jpg?w=224&h=300" /><strong>Jim Lahey</strong>, the charismatic chef and owner of the hugely hyped, high-concept pizzeria Co. at 230 Ninth Avenue, has some advice for <em>New York Times</em> food critic <strong>Frank Bruni</strong>:</p>
<p>"<a href="http://en.wikipedia.org/wiki/Ray%27s_Pizza">Ray's</a> is right down the block!"</p>
<p>On Wednesday, April 8, the influential <em>Times</em> critic awarded Mr. Lahey's stylish new eatery, backed by the formidable food-industry duo of <strong>Jean-Georges Vongerichten</strong> and <strong>Phil Suarez</strong>, <a href="http://events.nytimes.com/2009/04/08/dining/reviews/08rest.html?ref=dining">just a single star</a>.</p>
<p>Mr. Bruni had raved about Mr. Lahey's prowess with his pizza crusts but ultimately complained that "he hasn't yet nailed the toppings."</p>
<p>Mr. Lahey, whose menu notably bares no mention of pepperoni, felt the critic missed the point: "The driving force was to change this genre of food-making so it's not falling into the same stupid clichés, like, the thick crust on the edge and lots of tomato sauce and cheese.</p>
<p>"If you want your cheese and sauce, you can get it [at Ray's]," he said. "They'll actually put extra shit on for ya!"</p>
<p>The gregarious baker, who also operates the popular Sullivan Street Bakery at 533 West 47th Street, spent the subsequent afternoon trying to keep his troops focused despite the lackluster mark.</p>
<p>"You want to get two," Mr. Lahey said of <em>The Times</em>' hallowed ratings system of zero to four stars. "<a href="http://events.nytimes.com/2009/03/11/dining/reviews/11rest.html">10 Downing got two</a>. I've been to 10 Downing. It's dogshit!"</p>
<p>Mr. Lahey, 42, has always had a way with words.</p>
<p>When the Daily Transom ran into him at a culinary event last spring, he and  <strong><span class="c1">Mitchell Davis</span></strong>, vice president of the esteemed James Beard Foundation, had attendees in a titter with their back-and-forth banter about the dubious term "<a href="/2008/james-beard-s-burps-top-toques-titter-juvenile-pastry-pun">master baker</a>."</p>
<p>"I have nothing against masturbating," the quick-witted Mr. Lahey had said at the time, "but master-baking? Master-baking is something you do by yourself."</p>
<p>A leading proponent of the rather effortless, <a href="http://www.nytimes.com/2006/11/08/dining/08mini.html">knead-less method of baking</a>, Mr. Lahey is one of several high-profile restaurateurs now attempting to, um, <em>elevate</em> pizza-making in New York City.</p>
<p>Filmmaker <strong>Bob Giraldi</strong> recently opened a fancy pizzeria called Tonda in the East Village and brasserie bigwig <strong>Keith McNally</strong> will be opening another next year at the corner of Houston and Bowery.</p>
<p>"It's the new food fad," Mr. Lahey said of the renewed interest in the Italian staple.</p>
<p>The lunch crowd was still bustling at Co. when the Daily Transom popped in for a bite around 2 p.m. on the day of the <em>Times</em> review.</p>
<p>Mr. Lahey walked in about a half-hour later, dressed in jeans, a black shirt and a brown winter cap covering his shiny bald head.</p>
<p>It had been quite an eventful week already for the <span class="sense_content"><span class="syn">loquacious </span></span>chef.</p>
<p>Two days earlier, his wife gave birth to a beautiful, 8-pound, 6-ounce baby girl named <strong>Anjali</strong>. "I'm in love," the proud papa said, flipping through photos of the child on his iPhone.</p>
<p>The good-humored Mr. Lahey added that he had taken some "really gross birth pictures," which he intended to someday use to scare off his daughter's future boyfriends.</p>
<p>"My brothers made a joke at my expense, saying, 'How are you going to deal with your daughter when she comes home at 15 years old with a boyfriend three years older than you?'" Mr. Lahey told the Daily Transom. "And without a beat, I said, 'Well, I'll probably start doing some of her girlfriends!'"</p>
<p>He added, "<strong>Woody Allen</strong> can do it."</p>
<p>The conversation inevitably turned to the day's disappointing review.</p>
<p>Mr. Lahey said he was surprised that his tiny, laid-back pizzeria even warranted a full-on critique, especially one so soon.</p>
<p>"We've been open only 90 days," he said. "We have not had a chance to even <em>breathe</em> in 90 days. What the fuck are we being reviewed by <em>The New York Times</em> for, you know, 90 days into being open? It makes no sense.</p>
<p>"If I knew we were going to be under the microscope, I would have possibly treated the opening of the restaurant a lot differently," he continued. "I didn't open this restaurant to get reviewed by <em>The Times</em>. Otherwise, I would have made the food a lot differently. I would have bought really nice plates and beautiful stemware. And we would have done slightly less informal service, know what I mean?"</p>
<p>Mr. Lahey was nonetheless heartened by a <a href="http://www.newyorker.com/arts/reviews/tables/2009/04/13/090413gota_GOAT_tables_byock">much more flattering review</a>, published two days earlier, by <em>The New Yorker</em>'s <strong>Lila Byock</strong>.</p>
<p>"That to me is worth more than <em>The Times</em>," he said. "This means if I do a book deal&mdash;a <em>second</em> book deal&mdash;I'm at least at $700,000 now, because that's all they care about: 'Were you in <em>The New Yorker</em>?' <strong>Gabrielle Hamilton</strong> got an $800,000 advance on a book just because she was in <em>The New Yorker</em>."</p>
<p>Ms. Byock "gets it," he said. Mr. Bruni? Not so much.</p>
<p>Even some of <em>The Times</em>' positive comments irked the chef.</p>
<p>"The pizza bianca, I think, sucks," Mr. Lahey said of his own highly touted appetizer, which Mr. Bruni loved. "I think it's dogshit! I don't think it's a good product. And he praised it to the high heavens! That's one of the products I desperately need to upgrade and work on because it's not where I want it to be.</p>
<p>"But," he added, "I just had a baby this week, so I have to stay focused on that. The business won't burn in a week. Not with all this buzz."</p>
<p>e</p>
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