Coca-Cola | Observer

By The Editors 6/13/12 11:17am

Soda Jerk

Mayor Bloomberg’s proposal to limit the size of sugary drinks in New York prompted Katie Bayne, a high-ranking executive at Coca-Cola, to defy common sense on behalf of a 20-ounce serving of her favorite beverage. Read More

By Jessi Rucker 5/29/12 12:27pm

Odd Couples

Colas Combat Crude Campaign Against Sugary Sodas

Coca-Cola and Pepsi have been battling for brand supremacy for decades through advertisements, slogans and celebrity endorsements. The cola wars have brought us “The Choice of a New Generation,” “Can’t Beat The Real Thing” and the short-lived, inexplicably bleached Crystal Clear Pepsi with accompanying Van Halen soundtrack. And back in the ’90s, we even watched as two of our most iconic pop idols sold their names to each soda: Britney Spears to Pepsi and Christina Aguilera to Coke.

Now, Coke and Pepsi have done the previously unthinkable and banded together to fight a common enemy: the New York City health department. Read More

By Michael Ewing 3/30/12 3:11pm

Walmart Wars

The mystifying powers of a seemingly endless Visa credit limit with the bargain prices of Walmart! (Image Katu.com)

Walmart Makes the Rest of the Country Happy, So Why Not New York?

Fordham University published their Fourth Quarter 2011 V-Positive Report, which measures the Consumer Value Index. The methodology is based off of a few psychological theories that reflect the “understanding of the motivation to consume.” In short: a thousand people are surveyed at the end of the year and answer several attributes for each of the seven domains. Read More

By Chloe Malle 2/26/10 7:13pm

Maybe It’s Something in the Water: Ace Marketer Oza Buys Big in Tribeca

In 2007, Rohan Oza was named one of New York’s Rising Stars in Crain’s 40 Under 40 list. So, it’s no surprise that just three years later—and still two years shy of his 40th birthday—the Zambia-raised, Britain-educated marketing magician has opted for a $5,272,600 tower loft in Tribeca with prime views of Read More

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Soda Jerk

Colas Combat Crude Campaign Against Sugary Sodas

Walmart Makes the Rest of the Country Happy, So Why Not New York?

Maybe It’s Something in the Water: Ace Marketer Oza Buys Big in Tribeca

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