off the record
Broadcasting a pitch meeting might be most journalist’s idea of Truman Show-like hell, but Cosmopolitan.com livestreamed their pitch meeting this afternoon because it knows how to reach its readership.
And that readership is one that wants to spend almost an hour on a Tuesday afternoon watching editors awkwardly giggle while kicking around story ideas in a conference room.
Last week, a small group of Cosmopolitan magazine readers trekked up to the Hearst Tower to powwow with editors of one of Hearst’s most successful franchises.
marketing to millennials
Laura Brounstein will be the special projects director for Cosmopolitan, the magazine announced today.
There must be a law somewhere that no discussion of the millennial generation can occur without at least one mention of Girls.
Marina Khidekel has been named the new deputy editor at Cosmopolitan, FishbowlNY reports. Ms. Khidekel comes over to the Hearst tower from Condé Nast, where she was a senior articles editor at Glamour and covered health.
All in the Family
Helen Gurley Brown, who gave single women across America a sense of liberation with her editorship of Cosmopolitan, has died at age 90.
An online petition asking Hearst Magazines to cover up Cosmopolitan’s racy cover lines got a surprising new spokeswoman last week: Victoria Hearst, the daughter of former Hearst Corp. chairman Randolph A. Hearst and younger sister of Patty and Anne.
Reached at home in Colorado, Ms. Hearst told Off the Record that the company should “have a moral compass and put it in an opaque bag and make it sold only to adults.”
It’s a proposition that’s unlikely to go over well with her relatives on the corporation’s board. Cosmo’s cover lines, though comically blunt (“Your Orgasm Guaranteed,” “Um, Vagina, Are You Okay Down There?”), help make it the best selling consumer magazine on American newsstands. But Ms. Hearst is accustomed to being a black sheep.
With the help of a $30 M. gift from longtime Cosmopolitan editor Helen Gurley Brown, Columbia University’s Graduate School of Journalism and Stanford University’s School of Engineering have established the David and Helen Gurley Brown Institute for Media Innovation, the two universities and the Hearst Corporation announced today.
The Institute is inspired by David Brown, Ms. Brown’s late husband, a former journalist, publisher, film and theater producer who graduated from both Stanford and Columbia Journalism School.
Just-shy-of-eighteen-year-old Dakota Fanning graces the all-pink cover of February’s Cosmopolitan.
The cover of the version that went out to advertisers (and the Observer) appears to have been edited to remove all mention of “mind-blowing” activity, which reportedly happens Read More
Morning Joe co-host Mika Brzezinski has been given a monthly column at Cosmopolitan, the magazine announced today.
The column, which launches in the October issue, is called “Getting What You Want.” When that phrase appears on Cosmo covers it’s typically followed by “in bed” or “from your man,” but Ms. Brzezinski will write about “career confidence, empowerment, and getting ahead in the workplace,” according to the press release.