Misadventures

Rethinking Newspaper Advertising on TV: Newsday Moves Forward, Journal Looks Back

This morning Newsday publisher Terry Jimenez emailed his staff about the paper’s new television advertisements, which will be airing across Long Island.

“Starting today, all of us (and all of Long Island) will be seeing new TV commercials promoting Newsday across Cablevision’s channels,” he wrote. “I’m excited about this because these commercials are focused on Read More

Messaging

The Janison Ad

One of my favorite reporters, Dan Janison, is featured in a new ad from Newsday, running throughout Cablevision.

The ad, I think, underscores the fact that even newspapers with a complete domination of a geographical region–Long Island in this case–need to advertise their products, and not just rely on old faithful readers picking up the Read More