Sydney Biddle Barrows. (Photo by Matthew Peyton/Getty Images)

The Mayflower Madam opened the door to her New York apartment. Inside, it was clearly more Mayflower than madam. Old family heirlooms include an inlaid mahogany secretary, two 18th-century family portraits of children and a Dresden clock.

The former debutante Sydney Biddle Barrows, a scion of Philadelphia’s aristocratic Biddle family, has called this rent-controlled, $1,800-a-month, three-room Upper West Side apartment home since before her 1984 arrest for running a pricey prostitution service. Her guest had come early, so she was still wearing shorts and her glasses. “You always expect that extra 20 minutes to get yourself together,” she said pleasantly. 

The settee on which the guest perched has sentimental meaning, too. “My girls used to sit on that sofa,” Ms. Barrows said nostalgically, as if having been in her former line of work were the most natural thing in the world. One cannot but marvel that Barrows still looks remarkably like she did when she burst on the scene at 32 as New York’s best-bred madam, appearing on the front pages of newspapers in handcuffs. When her Pilgrim lineage came to light, the tabloids had a field day. “It was very difficult when it first happened,” Ms. Barrows recalled. “I was used to people liking me, and all of a sudden there were people out there who didn’t even know me who disliked me.” The Social Register dropped her. Candice Bergen played her in a made-for-television movie.

An antique silver chest sits in the living room in front of a marble mantelpiece for a faux fireplace. “There is no other pattern like that,” she said of the custom-made silver flatware. It was created for her great-great-grandmother by Samuel Kirk, the famous 19th-century Philadelphia silversmith. “My mother didn’t want it,” she said. “How lucky is that?” Of a nearby grandfather clock she said, “Oh that,” waving dismissively, “I bought it myself.” Like any WASP worth her weight in single malt, Barrows sees buying one’s own furniture as tacky.

Since her headline-grabbing days, Ms. Barrows has reinvented herself as a marketing guru, a job quite in line with the talents she displayed in the early ’80s. Today, she is coaching businesses on how to attract clients and keep them coming back. Ms. Barrows’s clients span the U.S., Canada, Ireland and even Dubai.

“Dentists love me, for some reason. I don’t know why,” she said breezily. A Barrows dictum for dentists and gynecologists: paint clouds on your ceiling. “It gives people something to look at, creates an experience, and is different,” she said. On the side, she offers what she calls Roadblock Removal, a process for getting rid of the hidden emotions that hold us back. “I know it sounds like the 21st-century version of snake oil, but it really works,” exuded Ms. Barrows.

Sydney Barrows didn’t go into the escort business on a lark; she needed the money. Though her paternal grandparents had a huge house in the Philadelphia Main Line, her parents were divorced, and she grew up living with her financially strapped mother and maternal grandparents in Rumson, N.J.

“We ourselves had very little money,” she wrote in her 1986  autobiography Mayflower Madam, “but we did enjoy some of the trappings of old wealth.” Among them: magnificent parties at her grandparents’ estate, where she would help pass trays of hors d’oeuvres in a little apron made for her by the maid. During her senior year at Stoneleigh-Burnham, a Massachusetts boarding school, Ms. Barrows was expelled for sneaking off campus to attend a winter college weekend with a boyfriend. It was the last straw in a series of minor infractions.

When it was time for college, Ms. Barrows’s father informed her that her trust fund had been spent on boarding school. So Ms. Barrows put herself through the Fashion Institute of Technology, graduating first among the fashion buying and merchandising majors, then landed a job at the old Abraham & Straus department store, going from lingerie trainee to buyer.

According to Ms. Barrows’s autobiography, she was fired from her next job at a New York-based buyer for smaller stores throughout the country for refusing to participate in a kickback scheme. When her friend “Lucy” confided that she was answering the phones at an escort service in Midtown Manhattan, Ms. Barrows says she reluctantly signed on. It wasn’t long before her inner merchandiser told her she could do a better job than her boss. She was appalled by his exploitative treatment of the women who worked for him as well as his “terrible taste in clothes.”

“I started to channel my annoyance into a kind of competitive game: what would I do in this situation?” she wrote in her autobiography. The “fantasy” of owning her own escort service became “increasingly powerful” as Ms. Barrows realized just how much money her boss, for all his numerous faults, was making.

She and her friend Lucy decided to open up shop, and Ms. Barrows set about hiring the right women. She asked prospective employees to come for an interview “dressed as if your grandfather was taking you to lunch at ‘21.’” She regularly improved the taste of her “young ladies” through trips to Saks and Macy’s. She named her service Cachet, cleverly chosen to weed out men who couldn’t pronounce it.

As detailed in Mayflower Madam, Ms. Barrows’s employees were told to read Time and Newsweek and watch 60 Minutes. They were forbidden to drink hard liquor—only wine, champagne or a kir royale. The dress code: elegant outer garments and risqué underwear. Ms. Barrows graphically instructed her young ladies on the ins and outs of oral sex, but in the primmest of tones. Cachet prospered, and Ms. Barrows—or Sheila Devin, as she called herself—eventually added a slightly more expensive option that she called Finesse.

“I was competing with everybody in town,” Ms. Barrows recalled, “and everybody else was less expensive. And you have to remember something—this was the ’80s. It was before AIDS. So not only did all of my competition have lower prices, I was also competing with free. And yet I got people to pay top dollar. How did that happen? Because they were paying for the entire experience—from the second they dialed our number until we called them after she left and asked them how everything was. They were paying for the entire experience, and no one else thought of it that way.”

“Sydney ran a kick-ass agency,” said Village Voice columnist Michael Musto. “She hired the finest women, after very tough audition sessions, and she demanded the very best of them.”

To attract clients, Ms. Barrows relied on subtle advertisements such as one in the International Herald Tribune that whispered, “We’re not for everyone.” Cachet was entering its fifth year when the police broke down the door with a sledgehammer and Ms. Barrows was arrested. She pleaded guilty to the misdemeanor of promoting prostitution, avoiding a trial. Ms. Barrows still gleefully attributes the leniency to the brilliance of her lawyers, who maintained that it would be absolutely necessary to read out the names of all the johns during the jury selection, supposedly to ensure impartiality. She celebrated the end of her legal difficulties with a champagne press conference at an elegant restaurant called Wood’s.

In the years following her scandal, Ms. Barrows found herself trapped in a peculiar brand of fame. She was on the town in a cocktail dress nightly, but had nowhere to go during the day; she was virtually unemployable. Ms. Barrows got by by giving lectures and writing books. Mayflower Madam: The Secret Life of Sydney Biddle Barrows was hailed by Fortune magazine as one of the top business books of the year, though its author was just eking out a living.

All this began to change, however, in 2006 when she met Dan Kennedy, an irreverent marketing guru and author. Mr. Kennedy puts on conferences and provides a “resource center” for entrepreneurs called GKIC (Glazer-Kennedy Insider’s Circle). Mostly out of curiosity, Mr. Kennedy decided to take in a lecture entitled “How to Market a High-Priced Service” by the former madam at a Chicago conference. “She was brilliant,” Mr. Kennedy said.

Mr. Kennedy took her under his wing and helped her shape her consulting business. He gave her a marketing tip: don’t run from your Mayflower Madam past. In the age of Google, it’s impossible to hide. And besides—legal or not—Ms. Barrows was one heck of a merchandiser when she was a madam, with newspapers reporting that she was raking in $1 million a year. “Sydney is the most intuitive person I’ve worked with under the umbrella of marketing in 35 years,” said Mr. Kennedy. She calls him “my fairy godfather.”

Ms. Barrows still believes that a little panache can make any business stand out. When, for example, a compounding pharmacist enlisted her services, she was dismayed that the company didn’t capitalize on being a third-generation business. She ordered them to find some old equipment and display it.

“One of the biggest mistakes day spas or cosmetic surgeons make is that, first you go and see the person who is going to be doing the service—and that office is generally pretty nice—and then you get sent on to patient coordination, where you are going to talk about money, and all hell breaks loose. I mean, you’re looking at a desk with metal legs and faux wood, and there are all these filing cabinets, which might not necessarily be in the best condition,” Ms. Barrows said. “And if you are a plastic surgeon and you want to charge somebody $30,000 for a face-lift, you’d best not be seen with a Bic pen.”

With Mr. Kennedy, Ms. Barrows wrote a 2009 book titled Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want — No Matter What Business You’re In. The premise is that the Mayflower Madam’s marketing strategies work anywhere. It’s certainly working for her—some months, she said, she even surpasses what she made “back in the day.”

For example, Ms. Barrows recommends well-chosen gifts to build loyalty, just as the Mayflower Madam sent a chilled bottle of Dom Perignon to clients at Christmas, “subtly reinforcing in his mind that we were a prestige business.” In the same way that she would phone a john to check in after the girl left, Ms. Barrows says that it’s important to keep in touch with clients. “I create a certain environment for consumers,” she said. “I am the Martha Stewart of client experience.”

If the Mayflower Madam scandal seems tame now, it is probably not so much that the world is bored with high-priced prostitution (ask Eliot Spitzer) but that WASPs are in eclipse. They simply can’t compete with the antics of the Kardashians or the cast of Celebrity Rehab.

Ms. Barrows is nevertheless proud to be descended from Elder William Brewster and John Howland, a Pilgrim who fell over the side of the Mayflower, was fished out and lived to tell the tale. It seems that, nearly 30 years after her arrest, the Mayflower Madam too has landed on her feet.

editorial@observer.com

First out of the gate was Gawker.com, whose Ryan Tate offered a list of the Most Humiliating Moments in Vanity Fair's Arthur Sulzberger Profile. Next up, PoynterOnline's Jim Romenesko, who came away with the impression that "Sulzberger seems clever enough, but he fails to impress."

A few hours later, Portfolio's Mixed Media blogger Jeff Bercovici offered one of his patented Deep Read posts, in which he called back to Ken Auletta's 2005 New Yorker piece (alluded to in Mr. Bowden's piece) that shared both Mr. Bowden's subject and headline and wrote, "If Ken Auletta's December 2005 New Yorker profile of Arthur Sulzberger Jr. was what persuaded the New York Times publisher not to cooperate with any more reporters for awhile, then there's scant chance Mark Bowden's 11,000-word Vanity Fair portrait will change his mind." Editor & Publisher's E&P Pub blog (you know, where awful news of layoffs and newspaper closures are given a breezier, bloggier treatment) wondered if Mr. Sulzberger is, The Incredible Shrinking Man? (EXTRA: Newspaper Publisher Trapped In Over-Determined '50s B-Movie Metaphor!) Via Amtrak's Northeast Regional from Boston, The Phoenix's Adam Reilly implored readers, "Whatever your reading plans are for the next few days, make sure they include this outstanding Vanity Fair profile of NY Times publisher Arthur Ochs Sulzberger Jr."

Soon, Politico's Michael Calderone weighed in by asking, Can Sulzberger save the Times? (Yes! Um, no? What was the question again?)

The next day (Tuesday, March 31), The Guardian hosted Dan Kennedy's Who killed the New York Times? (Judy Miller in the library with the WMDs?), in which the author offered a round-up of reactions to Mr. Bowden's piece and this bit of criticism: "The problem is that Bowden can't tell us how things might have been different with more visionary leadership. No one can."

That same day, Slate's Jack Shafer, who got right to the point with the headline Are Times Publishers Born Stupid?, reached all the way back to Adolph S. Ochs and ends with a glancing blow to Metro desk boy wonder A. G. Sulzberger.

On the third day (Wednesday, April 1), New York Times executive editor Bill Keller decided to send a letter to Vanity Fair's editor, which he kindly "cc'd" to Jim Romenesko, and, by extension the segment of the media world (a) still working; (b) still able to afford Internet access; or (c) curious enough about their former industry to check Romenesko from the library Internet terminal before taking a nap in the reading room and washing themselves in the public bathroom. That same day, Vivian Schiller, former digital chief of The Times' Web site, sent her own letter about Mr. Bowden's story to Mr. Romenesko, in which she called the article "wildly imbalanced."

The next day (the fourth for those trying to keep up), The Observer's John Koblin picked up Mr. Keller's letter for Vanity Fair and looked at how The New York Times Puts Up Its Dukes. Also on the fourth day, the Daily Beast's Eric Alterman pulled a Chris Crocker by pleading, "Stop Picking on Pinch." (Mr. Alterman also had a round-up of links in case you missed Mr. Kennedy's.) Business Insider's Nicholas Carlson added NYT Publisher "Elicits Not Admiration So Much As Pity" to the conversation.

What about Twitterers, you ask? (Why do you always ask that?) What were they tweeterering about Mr. Bowden?

Well, NYU's Jay Rosen summarized the 11,000-word story with "'The Times is platform agnostic.' Mark Bowden's Sulzberger piece in Vanity Fair explains why that statement is ... off." Rodney Barnes, whose bio describes him as Toronto-based "Ryerson J-Schooler and aspiring literary journalist," noted, "'Journalism sells ... simply isn't true. Advertising sells, journalism costs.' - Mark Bowden at the NYT on Sulzberger." Mr. Barnes' countryman David Hayes called Mr. Bowden's piece, the "Must-read media story in Vanity Fair by Mark Bowden." Ad Age's Ken Wheaton tweeted, "Excellent Vanity Fair piece by Mark "Blackhawk Down" Bowden about NYTimes' Arthur Sulzberger" (Mr. Wheaton supplied no period—it's Twitter.) Confusingly, before the piece hit the Web, Editor & Publisher's Greg Mitchell wrote, "Mark Bowden in upcoming Atlantic profiles Arthur Sulzberger, who would not talk to him--or allow staffers to do it (but many did)." Point of clarification: Mr. Bowden ended his exclusive contract with The Atlantic in October 2008. (Go gently on Mr. Mitchell: Last week he wrote a column headlined, My First Day on Twitter.)

Today is the fifth day since Mr. Bowden's piece appeared online, and in the twitchy, Twittery new-media landscape, that makes it more or less as old as a Dead Sea Scroll. What can media watchers expect? Maybe Mr. Bowden or his editor, Graydon Carter, will come out in defense of their piece? Maybe Michael Wolff has something to add? (Nope. His Newser blog is currently occupying itself with thoughts of 20-something blondes—not that one, smartass!) Will Arianna Huffington or Tina Brown take it upon themselves to comment? (Ms. Brown is more concerned with whether the first lady is a talk show hostess or something.) Can David Carr add something? Or Howie Kurtz? Jon Friedman? Little help? There's still some skin on this ball! Hello?

In the meantime, what about another—even more insanely detailed—round-up of links? Hey, you got it. You're welcome.