We're sure the Beinarts can make this room feel more UWS.

There's something to be said for embracing stereotypes. At least as far as political pundit, intellectual and Open Zion editor Peter Beinart is concerned.

Sure, Mr. Beinart and his wife Diana might have found the perfect co-op in the Village or a trendy loft in Tribeca. If they wanted to follow the herd, or at least scions of The New York Times, they would have snapped up a place in Brooklyn.

But the Beinarts—who just purchased a classic six complete with great light and river views at 755 West End Avenue—are apparently in love with the Upper West Side.

And why not? It's a beautiful (and classic!) neighborhood for an intellectual wunderkind and his brood. The couple appear to be keeping things local, as city records notes they are moving just around the corner, haveing calledthe Rutherford at 360 Riverside Drive home. So there won't be any unpleasant surprises when they find that all the bookstores and independent coffee shops have been replaced by bank branches and Starbucks in the past 30 years.

The Bienarts dropped $1.9 million on the two-bedroom, two-bath co-op listed with Brown Harris Stevens brokers Gail Gros and David Everson. One of those is a sybaritic bath with stone tiled shower and Italian fittings—whatever that means. The apartment was most recently asking $2 million, a little under what sellers Marietta and Patrizio Tognozzi seem to have paid for the 15th-floor co-op in 2007.

The Beinarts will enjoy beamed ceilings, an eat-in chef's kitchen "enhanced by lacquered cabinets," river views from five of the six rooms and a maid's room that has been "seamlessly converted into an efficient office complete with built-in cabinetry and washer dryer," according to the listing. Beamed ceilings and hardwood floors are de rigeur, as much as the Persian carpets, artfully-arranged bookshelves and slightly-mussed sofa cushions.

kvelsey@observer.com