Say what you will about Esquire, the Hearst lad mag’s willingness to experiment—and frankness about the outcome of those experiments—is unparalleled in the magazine business.
As The New York Times breathlessly recounted early this year, Esquire dabbled in e-ink in 2008, offering a cover that blinked at you from the newsstand. In 2009, it Read More
First Daughter of Mustique Elizabeth Hilfiger shouted “Is BryanBoy here?” The elusive Philippine blogger may not be, a P.R. type informed her. “BRYANBOY,” she groaned, exhibiting a classic vocal fry. Nearby, Bradley Cooper discussed football with New York Giant Victor Cruz–”I’m an Eagles man myself,” said the Limitless star–between posing for snaps with Read More
In 2010, flash sale giant Gilt Groupe dabbled in editorial content, restoring the glossy magazine editors felled by the axe of McKinsey & Company to their rightful, expense account-enabled glory, atop blogs like Gilt Taste, Insider, and MANual.
Those operations may have been a drop in the bucket for the billion-dollar company, Read More
Homemaking hyphenate Martha Stewart, chef Mario Batali, Esquire editor David Granger and former Gourmet editor Ruth Reichl were among those previewing David Chang’s new midtown restaurant, Ma Peche, at the Chambers Hotel, in the space formerly occupied by Town, on Monday, April 5.
“I love the tables,” said Ms. Stewart, wearing billowing silk, regarding the Read More
Yesterday, Advertising Age‘s Nat Ives broke the news that Alpha Media is folding Blender and moving Joe Levy, the magazine’s editor in chief, over to Maxim. This move is displacing James Kaminsky, who’s held the job as capo di laddie since 2007.
Being editor in chief of Maxim seems a bit like being Read More
Remember when Esquire had that big, flashy cover back in October? It promised big things! “The 21st Century BEGINS NOW” shouted its cover line, and if you were lucky enough to have the electronic version, it flashed all night.
And now that we’re finally a couple months into the 21st century, how does it Read More
Yesterday on Salon, Sarah Hepola profiled writer Chuck Klosterman for the release of his first novel, Downtown Owl.
After hashing out Mr. Klosterman’s rise from obscurity to admired and derided cultural critic, Ms. Hepola writes:
But Chuck Klosterman seems to be getting a little sick of Chuck Klosterman. Even his most Read More
Are magazines dead? Not to Esquire editor David Granger, who talked to Forbes‘ James Brady on the occasion of his magazine’s 75th anniversary. (Remember that lite brite cover? It’s coming!)
When asked by Mr. Brady if the golden age of magazines had passed, Mr. Granger responds:
I completely reject that idea… Some of Read More
Back in April, Esquire editor David Granger told the Observer he had no worries that the Internet would make magazines unnecessary, as, arguably, it has done with newspapers. But if magazines want to flourish in the Internet age they have to capitalize on the direct, textural experience they provide that the Internet can’t.
“Magazines Read More
During Bill Clinton’s spectacular meltdown yesterday–calling Vanity Fair’s Todd Purdum a scumbag, sleazy and slimy–he also decided to drag just about everyone into the melee. He said:
"The editor of Esquire– he sent us an email yesterday and said it was the single sleaziest piece of journalism Read More
