By Foster Kamer 2/02/12 3:59pm

Q & A

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10 Questions with Chris Mohney, Editor-in-Chief of Tumblr’s New Editorial Project

Yesterday, the New York Times broke news of blogging platform and social media network Tumblr’s new editorial project. The project was characterized as something that will be “documenting the Tumblr service and marketing it to users.”

In the same article, the project’s editor-in-chief—(2011 NYO Media Poachable) Chris Mohney, who will be leaving his post as the Vice President of Content at BlackBook—explained that it will avoid “forced attempts at corporate boosterism.” This is odd, because a forced attempt at corporate boosterism is exactly what this nebulous project sounds like. Then again, Mohney (who, before BlackBook, was an editor at regular Tumblr-antagonist Gawker) will be manning the project with Jessica Bennett, a journalist leaving her post at Newsweek/The Daily Beast to jump on board. Read More

By Ben Popper and Adrianne Jeffries 9/13/11 9:16pm

September Issues

(Fred Harper.)

Techies Try to Make It Work in Fashion, But It's an Awkward Fit

Earlier this year, microblogging service Tumblr was the toast of Fashion Week. The company’s fashion director, Rich Tong, negotiated access for influential Tumblr users to cover swanky events. Bloggers got access to A-list fashion shows and in return big brands got access to an online community of fashion enthusiasts that were active on one of the edgier platforms to emerge in the social media landscape in the last few years. And the industry took notice. Now fashion luminaries are on the platform, too. Stefano Gabbana has a Tumblr. So does Terry Richardson. Read More