Q & A
Yesterday, the New York Times broke news of blogging platform and social media network Tumblr’s new editorial project. The project was characterized as something that will be “documenting the Tumblr service and marketing it to users.”
In the same article, the project’s editor-in-chief—(2011 NYO Media Poachable) Chris Mohney, who will be leaving his post as the Vice President of Content at BlackBook—explained that it will avoid “forced attempts at corporate boosterism.” This is odd, because a forced attempt at corporate boosterism is exactly what this nebulous project sounds like. Then again, Mohney (who, before BlackBook, was an editor at regular Tumblr-antagonist Gawker) will be manning the project with Jessica Bennett, a journalist leaving her post at Newsweek/The Daily Beast to jump on board.
Apparently there wasn’t nearly enough blogging material in the West Village to suit Tumblr founder David Karp. So what’s a shaggy-haired techy to do? Move to Williamsburg, of course! Mr. Karp has purchased a $1.6 million condo in Brooklyn’s tony Esquire loft building.
Earlier this year, microblogging service Tumblr was the toast of Fashion Week. The company’s fashion director, Rich Tong, negotiated access for influential Tumblr users to cover swanky events. Bloggers got access to A-list fashion shows and in return big brands got access to an online community of fashion enthusiasts that were active on one of the edgier platforms to emerge in the social media landscape in the last few years. And the industry took notice. Now fashion luminaries are on the platform, too. Stefano Gabbana has a Tumblr. So does Terry Richardson.
WORK IT GIRL.
If you thought all Tumblr wonder boy David Karp could do with being “tall and skinny, with unflinching blue eyes and a mop of brown hair” who “speaks incredibly fast and in complete paragraphs” was invent the hottest microblogging social network on the planet, think again. Because now he’s moving in on the male modeling game.
British tech blog Postdesk called out Tumblr founder David Karp in a long, opinionated blog post today.
The piece centers around William Tildesley, a British blogger and avid Tumblr user–he even pays for themes–who wrote Karp to complain about recent episodes of downtime.
According to Postdesk:
Karp responded abruptly, saying that “…we have no Read More
Twenty-four year old Tumblr founder and notorious good quote David Karp posted a heartfelt apology on the Tumblr staff blog, finally visible this morning after the entire site was down for more than 24 hours.
Yesterday’s outage prompted annoyance that turned into disbelief and then outrage, as Tumblr’s nine million users yearned for Read More
Tumblr has been down for nearly 18 hours now.
As always happens when a major social site goes black, frustrated users have taken to other mediums to voice their discontent.
There is a predictable arc to the comments around these issues.
The first to notice the problem are often hesitant, not wanting to cry Read More
Word on the street is that Tumblr has secured a large new investment from top-flight Silicon Valley VC Sequoia Capital.
Details are scarce right now. Business Insider, which broke the story, has no official confirmation or details on the size of the investment beyond “big.”
Tumblr has great growth, but no real revenue to Read More
At this morning’s New Yorker breakfast event on social networking at the Bryant Park Grill, Ken Auletta asked his panelists what they thought of The Social Network.
Internet guru Clay Shirky said curtly that he hadn’t seen it, striking a tone that suggested he is proud of this, like it’s a cool and surprising Read More
Speaking on a New Yorker-sponsored panel on social media at the Bryant Park Grill this morning, Tumblr founder David Karp explained how companies can use his blogging platform to promote themselves. As with most things Tumblr-related, it turns out the key is feelings. Here’s what he said:
Where I think advertising can surface in a Read More