Bang! Getting Your Message Heard in a Noisy World, by Linda Kaplan Thaler and Robin Koval with Delia Marshall. Doubleday, 244 pages, $24.95.
In their debut treatise, Bang! Getting Your Message Heard in a Noisy World, Linda Kaplan Thaler and Robin Koval, the co-heads of the Kaplan Thaler Group, a spunky New York ad Read More
A Big Life (in Advertising) , by Mary Wells Lawrence. Alfred A. Knopf, 307 pages, $26.
Mary Wells in the late 60′s … the stuff of dreams! Her idea of advertising was to “create miracles”-and that’s exactly what she did, the chief miracle being her ownagency,Wells Rich GreeneInc.,which sprouted in eight rooms of the Read More
A Big Life (in Advertising) , by Mary Wells Lawrence. Alfred A. Knopf, 307 pages, $26.
Mary Wells in the late 60′s … the stuff of dreams! Her idea of advertising was to “create miracles”-and that’s exactly what she did, the chief miracle being her ownagency,Wells Rich GreeneInc.,which sprouted in eight rooms of the old Read More
