Hollywood Along the Hudson: Can Doug Steiner Turn the City’s Largest Film Studios Into an Urban Real Estate Empire?
“People said we were crazy to build in Brooklyn, no one would ever come to Brooklyn,” Doug Steiner said from the rooftop terrace of his biggest development in the borough. The Jersey-born builder was wearing his usual polo shirt and jeans, comfortable in the unseasonably warm weather in late February, the sun glinting off his clean-shaven head. “In those days, there were wild dogs running in the streets,” Mr. Steiner added for effect.
“But look at these views,” he continued, pointing out across Wallabout Bay and the span of the East River beyond. “You’ve got the gritty industrial underbelly of the city in the foreground, the financial capital of the world in the background.” One World Trade Center and the Empire State Building bookended the panorama.
It was 1999 when Doug Steiner brought the family development business to Brooklyn. As he and so many other fortune seekers have since proved, the decision was anything but crazy. But it was not condos or artists lofts that Mr. Steiner was selling. He was in pictures.
Two weeks ago, with the mayor standing just in front of him at the podium, Mr. Steiner opened five new sound stages at his eponymous Steiner Studios inside the sprawling Brooklyn Navy Yards, bringing the total to 15. That is halfway to the ultimate goal of 32 and, at 50 acres, the largest American film production facilities outside of Hollywood—behind Warner Brothers and Paramount, and rivaling the Walt Disney and CBS backlots. Read More