Conde Nast will announce plans to offer bundled or tiered subscriptions this summer, WWD reports, enticing customers to pay more for more kinds of content on multiple platforms.
Speaking at a paidContent conference, Conde Nast president Bob Sauerberg said the magazine publisher wants digital media to be the “gateway” for consumers to subscribe to a “brand”-formerly-known-as-magazine’s editorial products, including a “productized” version of the magazine’s archives and “branded experiences.”
Dawn Ostroff, who recently stepped down as president of The CW, was appointed president of Condé Nast Entertainment, Condé Nast president Robert A. Sauerberg, Jr. announced today.
Her newly created position involves development, creation, production and distribution of multimedia content for the magazine publisher’s existing brands.
“There is an enormous, untapped opportunity at Condé Nast to Read More
Another day, another TCA press tour to translate. This time it’s Dawn Ostroff, the head of The CW which features such soapy teen staples as Gossip Girl and The Vampire Diaries.
On the low ratings for The CW programs
Ostroff says: “The days of waking up and looking at the overnight ratings are Read More
Everyone was psyched for the CW upfront at Madison Square Garden Thursday morning. The first launch of a broadcast network in a decade! With young, multi-racial, technologically savvy viewers! Who are making their first major purchasing decisions! And developing brand loyalty!
At one point during the festivities, America’s Next Top Model host Tyra Banks Read More