
Hope You Guys Didn’t Like Magazines Because Here Come the ‘Branded Experiences’
Conde Nast will announce plans to offer bundled or tiered subscriptions this summer, WWD reports, enticing customers to pay more for more kinds of content on multiple platforms.
Speaking at a paidContent conference, Conde Nast president Bob Sauerberg said the magazine publisher wants digital media to be the “gateway” for consumers to subscribe to a “brand”-formerly-known-as-magazine’s editorial products, including a “productized” version of the magazine’s archives and “branded experiences.”
