“I get a lot of, ‘Can you tell me about the Internet?’ ‘Do you think we need to Twitter?’ ‘Do I need to blog?’ I get a lot of that—a lot, a lot, a lot of that. They don’t believe that it’ll work, they don’t believe that you have to do it. And to me Read More
Debbie Stier, the director of digital marketing at HarperCollins, gave a talk yesterday to an audience of publishing people eager to learn how to use the Web to promote their books. Ms. Stier, who is also the associate publisher of the experimentally minded HarperStudio imprint, spoke enthusiastically and hopefully about the potential that new Read More
