Messaging

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Politico Ad and Politico Article Agree: Politico Is ‘Most Balanced’ Political News Source

Politico enraged much of the media this morning when it published an article accusing top competitors The New York Times and The Washington Post of biased campaign coverage, favoring President Barack Obama.

To us, it seemed like a shameless beat-sweetener. Signal to the G.O.P. that you think the other guys were unfair, the thinking goes, and then watch the Mitt Romney exclusives roll in. Read More

off the record

A better incident for longform magazine journalism could hardly be imagined. (image via Esquire.com)

Zoo’s Company: The Story Behind the Men’s Mag Zanesville Story Smackdown

While the Giants clinched victory down in Indianapolis Sunday night, a contest of editorial mettle was taking place between New York’s top men’s magazines.

Shortly before kick-off, The New York Times reported that Hearst’s Esquire would post a movie-style trailer for a March print story about the Zanesville zoo massacre (remember when that suicidal exotic animal collector released 56 dangerous animals into a small town in Ohio?) along with a preview of the piece by Chris Jones. The latest in a series of editorial widgets (last month’s: a QR code on cover boy Bill Clinton’s crotch!), the trailer was designed to build buzz and boost sales of the print issue. The full story and a longer trailer would be online later, according to The Times. Read More

Countdown to Bliss

Yng-Ru Chen and Devin Gordon

Met: Aug. 3, 2002

Engaged: Dec. 18, 2005

Projected Wedding Date: September 2006

Honestly, the whole love-at-first-sight crap kind of drives me crazy,” said Devin Gordon, 29, a senior arts writer for Newsweek, “but I guess when it happens, it happens. There’s no way to get around it. Whether the Read More