As Soho continues its 20-year transformation from bohemian enclave to luxury retail bazaar, brands like Apple and Uniqlo have added to the neighborhood’s near impenetrable aura of luxury and glitz by converting old spaces into fashionable shopping destinations.
But simply boasting a Soho address isn’t always enough for some retailers.To M.A.C. Cosmetics, which operated a storefront on 113 Spring Street for more than 15 years, foot traffic appeared enviously higher throughout the nearby Broadway corridor.
“They were definitely leaving some money on the table by not having all the footfall that Broadway provides,” said Robert Cohen, 39, a Robert K. Futterman & Associates retail broker who represented M.A.C. Cosmetics in its move earlier this year to Broadway.
The jeans brand Diesel’s Indian branch came up with an idea to goose sales–a “spoof sex toy” given free with any purchase over $150. The Knee-J is a leather-esque kneepad (this being India, surely not cow leather!) whose packaging promises “Knee Jerk Reactions Guaranteed.” (Full-size image of the packaging, and ad copy, Read More
Italian denim brand Diesel—perhaps sensing that this is hardly the time for a celeb-infested store opening party with sponsored cocktails and a surprise performance by Kanye West or M.I.A.—is celebrating its massive new Diesel Planet flagship (all 20,000 square feet of it!) at 54th and 5th with a series of dinners in the store window. Read More
On Saturday, Oct. 11, Lindsay Lohan arrived at the Diesel xXx Rock & Roll Circus party at Pier 3 in Brooklyn. As celebrities like Taylor Momsen, Emma Watson, Mark Ronson, Chace Crawford, and Peaches Geldolf made their way down the red carpet, Ms. Lohan managed to stand out.
Dressed in a pleated mini skirt, asymmetrical Read More
Marc Jacobs and business partner Robert Duffy have settled on a theme of "Rock and Roll Circus" for their annual holiday party, to be held Dec. 10 at the Rainbow Room. [WWD]
Diesel will throw a 30th anniversary party in Brooklyn on Saturday night featuring performances by N.E.R.D., MIA, and possibly, Read More
Backstage at the Bryant Park tents before the Diesel show on Tuesday, Diesel founder and president Renzo Rosso, 52, was wearing, under a black blazer, a black Margiela T-shirt that said, in white block letters, “THIS IS MY SUIT.” (He is a majority shareholder of Margiela, and also the label DSquared). “It express who I Read More
Fashion continues to ransack the 80’s—a sartorial decade that, even while it was happening, struck most as a particularly bad idea—so it was perhaps inevitable that jumpsuits were next up for a revival. And sure enough, they were everywhere this Fashion Week, from Diesel to Preen to Mara Hoffman. One need only watch The Bangles’ Read More