Oh happy days! After months of Dish subscribers having to go without their favorite programming from AMC, IFC, and the Sundance Channel, viewers were able to finally tune in right in time to catch the second episode of the former Cablevision subsidiary’s hit zombie show, The Walking Dead.
Which begs the question: Why now?
The battle of the networks vs. cable providers reached a boiling point last night, when some 14 million viewers subscribed to DISH Networks were unable to watch the fifth season premiere of AMC’s highly popular, uplifting show about overcoming cancer with meth labs, Breaking Bad.
Whether negotiations between DISH and AMC broke down because of a breach of contract (says AMC) or because the network was charging too much for its service (says Dish), the outcome is hurtful to both parties. The ratings for Breaking Bad will be skewed negatively in the short term, since Nielsen only counts people who watch Walt and Jesse make meth during their original time-slot.
Meanwhile, AMC is enticing viewers away from DISH Networks with some pretty clever tactics.