Two Trees meticulously crafted Brooklyn’s vibrant Dumbo neighborhood by personally selecting dozens of retailers and building scores of luxury apartments and more than 2 million square feet of office space—all without the help of national brands.
“We eschew the larger, national chains in favor of smaller, independent, neighborhood retail,” said Dave Lombino, director of special projects at the firm. Two Trees intends to implement the same independent-minded strategy at the SHoP Architects-designed, 11-acre Domino Sugar Factory site in Williamsburg by carefully selecting hip retail tenants and mixed-uses meant to bolster a vibrant, 24-hour community.
“Were building assets and willing to make decisions that sacrifice returns today in exchange for generating value over time,” he said. Below is a step-by-step guide to recreating the Dumbo aesthetic and philosophy, be it in Williamsburg or elsewhere.
Union Square too expensive for your tech start-up? DUMBO too full? Downtown Brooklyn too… Downtown Brooklyn? Jed Walentas has a new suggestion: how about the Williamsburg waterfront?
Two Trees is looking to return to its commercial roots at the old Domino Sugar factory site, The Wall Street Journal reports. Jed wants to convert the 11-acre site’s signature structure into office space and throw up a new office building, for a total of 630,000 square feet. If successful, that would be nearly twice Williamsburg’s paltry existing stock of 350,000 square feet of large-block space.
During our conversation with Two Trees managing director Asher Abehsera on the success of the firm’s massive Mercedes House project, we turned briefly to the topic of the Domino sugar refinery in Williamsburg.
As we previously reported, Two Trees is rethinking the entire Domino project, including the controversial move of how much affordable housing to include. We asked Mr. Abeshsera how things are progressing. According to him, the planning process is just getting under way.
After weeks of rumors and speculation, the rebooted Domino magazine has a landing page, a Twitter, and a Facebook. The beloved Conde Nast shelter title, shuttered in the dark days of 2009, returns to newsstands April 17, with a special edition of ”quick fixes.” Gourmet next, please.
Newspaper War, Moves
The transformation of the massive Domino sugar refinery into an even bigger condo development has passed its last hurdle–besides finding financing, of course–as a New York Supreme Court judge dismissed a suit seeking to stop the project.
Even with 30 percent of the 2,200 units set aside as affordable housing, the project came under Read More
Deborah Needleman is hiring up former Domino staffers at The Wall Street Journal to work on the launch of her Saturday lifestyle section, which is coming later this month according to Memo Pad.
Ms. Needleman has tapped Ruth Altchek, her features editor at Domino, to be her news editor and deputy. Former Domino Read More
Give Me Shelter, The Future
Just before Jane Magazine folded in 2007, it featured Zooey Deschanel on the cover. “I’m always looking for school uniforms, trying to squeeze into kids’ clothing,” she said in her interview. “It’s sort of a party trick, the way I can get myself into tiny dresses.” Just before Domino was Read More
Former Domino staffer Michelle Adams and photographer Patrick Cline met at a shoot for the late Condé title a few years ago.
In October of last year, they launched a shelter magazine together online, Lonny Magazine. Today they will announce that they’ve raised investment funds for their project, an extremely important Read More
Former Domino editor Deborah Needleman told The Observer in March that she is working on the launch of a home-decorating and shopping web site with Huffington Post chairman Ken Lerer.
It will no doubt come as good news then that her now-defunct Condé Nast title finished first in a Magazine Industry Newsletter Read More
By now, Condé Nast’s belt-tightening is well known, but with the recent shuttering of Domino and widespread concern of a so-called "Domino effect" at the magazine company, just how bad are things over at 4 Times Square?
Pretty bad, apparently. According to a shocking report on Vanity Fair‘s Web site by Jessica Read More