The cigarette may have been replaced by a smartphone, the commercials may have given way to streaming video, and reach is now measured by retweets, but some things in advertising stay the same.
Like the Mad Men myth, Droga5’s story starts with alcohol.
Andrew Essex was the executive editor of Details magazine and was looking for advertising execs to include in the magazine’s annual power list. David Droga, worldwide creative director of mega-agency Publicis Worldwide, seemed like a good name to throw in. The two met for drinks.
As Seen On TV
On Sunday night, as Tina Fey and Amy Poehler were making history as the first two women to successfully elbow out a male host for the Golden Globes, audiences took in an unprecedented display of girl power. With Lena Dunham winning for Best Actress in a Comedy, Girls taking Best Comedy, and Julianne Moore winning for Game Change, we trumpeted a new era … one in which women could not only captivate an audience but do so with an unlikable protagonist. (Hannah Horvath is no Tony Soprano, but she can be plenty unappealing at times.)
Many of the night’s other nominees, including the stars of Veep and Nashville, fit into the same category, as did the un-nominated (but still there in spirit) Edie Falco in Nurse Jackie, Laura Linney in The Big C and Laura Dern in the criminally under-watched Enlightened, which premiered its second season this week. This last is perhaps the best example of these hard-to-watch heroines, with Ms. Dern playing the most delusional, self-righteous and self-martyring female antihero ever to traipse through premium cable.
It was a great night for rude, crude, progressive women. Unfortunately, it was an even better night for Bad Men.
To promote a Father’s Day, Carroll Garden’s Painted Pot has put up the world’s most disconsonant advertisement in the entire world. Check out the paradoxical copy promoting a father-child activity with a picture of Jon Hamm looking out sternly as Don Draper from Mad Men.
It’s pretty clear Roger Sterling is an Upper East Side kind of guy. He’s old, has white hair, wears three piece suits and has more money than most can imagine. And yet it took five seasons for his tony home to come up—perhaps because he prefers the inside of a hotel room with one of his beaus. According to Sunday’s episode Roger Sterling wrote that he lives at 31 East 66th Street #14A, the eagle-eyed editors of Curbed notice.
Mad Men has been off the air since October 2010–a lengthy absence prolonged in part due to protracted negotiations between creator Matthew Weiner and AMC over the show’s budget. Perhaps Mr. Weiner could have cut a few characters to save money, after all? If there happens to be another struggle before season six, we have a few suggestions!
The long-awaited fifth season of Mad Men is just beginning to tease us with its marketing campaign, and so far are driving us crazy with their ambiguity. (For the love of god, someone release a photo of Draper in a wedding tux!)
Now that we have some video footage of Betty and some photos of Don Draper looking longingly at store mannequins, we are ready to make some guesses about next season.