Yesterday Gawker, Galley Cat and other sites reported that Ryan Holiday, the marketing strategist, got a major book deal for a tell-all about his clients, including American Apparel founder Dov Charney and writer and professional bigot Tucker Max. Called Confessions of a Media Hit Man, the book sold to Penguin’s business imprint, Portfolio. “Major” usually implies it sold for at least $500,000. Well, we will save Mr. Holiday from confessing one aspect of his strategy. A book editor sent us a copy of Mr. Holiday’s proposal, which contains the following tactical outline:
The Press Release
The press release announcing the sale of this book is the perfect opportunity to create a compelling yet fake spectacle about the book. Relying on the fact that blogs and media outlets simply take for granted whatever is stated in a release, we will state in the press release that the advance given for this book was a spectacular sum. Blogs covering publishing and media will instantly pick up on the fact that a first time author was paid such an exorbitant amount. Combined with Ryan’s experience working with bestselling authors, this will immediately put the book on the radar of the media elites. That the information is all fake and part of a social experiment will be revealed later in the book itself—as evidence of the gullibility of the web and proof of concept.
Made in the U.S.A.
After months of sliding revenue, American Apparel has snatched former Blockbuster CFO Thomas Casey and placed him in charge of reviving the company’s profits, Bloomberg says. Casey will step into the role of acting president, and report to CEO Dov Charney.
The last year has not been kind to the clothing company, which Read More
American Apparel is heading straight for its own hip and self-consciously sexy/sloppy Gotterdammerung at a clip with a shareholder’s lawsuit just filed against the company in Los Angeles. Shareholders claim Dov Charney and several members of his board of directors committed acts of mismanagement, misled them and damaged the company image in Read More
Back in November when Portfolio put American Apparel CEO Dov Charney on its cover instead of a cover that addressed the then-imploding financial world, it left us scratching our heads.
If the decision was a cosmetic one—the logic being that a sultry image of Dov Charney lying on a couch would do better on Read More
Anne Hathaway‘s ex, Raffaello Follieri, can’t deal with the rigors of jail, according to a letter his lawyer sent to his sentencing judge last week. [NYP]
Craftsteak (owned by Top Chef judge Tom Colicchio) showed the premiere episode of Top Chef New York last night, and everyone was surprised to see Mr. Read More
Diane von Furstenberg is launching a blog tomorrow called Inside DVF on her website DVF.com that will include news, images of new items, horoscopes, and "cultural advice," as well as posts by Ms. Furstenberg herself. [Fashionista]
American Apparel CEO Dov Charney is being sued again, this time by a former Read More
At a moment when the market is crashing and we’re still trying to make sense of why the Dow goes up 900 points one day and down 700 another, when The Washington Post, The New York Times and The Wall Street Journal cover the crisis on their front pages daily, and a once-in-a-lifetime story lands Read More
By now you’ve probably heard that Woody Allen is suing American Apparel for damages in excess of $10 million for using his likeness in a billboard. Reuters quotes the lawsuit as stating, "Allen does not engage in the commercial endorsement of products or services in the United States."
That wasn’t always the case. Read More
More bright lights in the big city.
At 3:04 p.m. on Wednesday, employees of trendy L.A.-based clothier American Apparel emerged from the brightly illuminated storefront at 142 Fifth Avenue, clapping and cheering to the beat of loud pop music blaring in the background.
One clerk carried a bullhorn. “We’re open! Finally!” announced Read More
The Medium is the MASSAGE, by Marshall McLuhan and Quentin Fiore
Annotated index for And You Thought Abercrombie & Fitch Was Pushing It?, by Jaime Wolf, The New York Times Magazine, April 23, 2006.
Abercrombie & Fitch (clothing manufacturer), 58
Adbusters (magazine), 61
Adult Video News (a/k/a AVN), Read More