By Matt Chaban 1/11 3:05pm

Tales of Retail

In the shadow of new towers.

Whose Mall Is It Anyway: Will Brooklyn Flock to Fulton Street’s New Chain Stores?

Joseph, a slender 19-year-old from Fort Greene, stood inside Downtown Pawn Shop Sunday afternoon turning an almost-new Nokia flip phone over in his hands. On either side of him were glass display cases, chipped and fluorescent.

Those before him held more new and used phones, neatly arrayed. Beside that were purses in an array of colors and material. Across the way was perfume—Lilac for Women, Yacht Man Chocolate—and more jewelry than the Zales across the street, in maybe one-fifth the space. Bomber jackets hung on the wall, besides po sters of President Obama, still smiling, celebrating his inauguration. Bills from every Caribbean nation were taped up next to that. In the back was a tattoo parlor and an optometrist. “Designer Frames Start at $59.99.”

Like generations of Brooklynites before him, Joseph had come to the Fulton Mall to do some shopping. Some historians credit the centuries old strip with pioneering urban department store shopping, with the opening of Abraham & Weschler in 1865 and the many stores that followed, all now long gone but for the Neo-Grec and Beaux Arts temples to retail they erected.

When he arrived on the mall this day, Joseph had passed by the T-Mobile, Sprint, AT&T and MetroPCS outlets and come here for his new-enough phone. “They don’t want so much here,” Joseph said, a Dodgers cap—L.A., not Brooklyn—resting on his head. “It’s a good deal.”

But for how much longer? It is getting to be that they want more and more on the Fulton Mall. Just like the rest of Brooklyn before it. Read More

By Matt Chaban 1/10 7:42pm

Tales of Retail

What to do with those once-beautiful windows? (Brownstoner)

Detail-Oriented Retail: Fixing the Fulton Mall Up

It is getting hard to catalog all the new changes on the Fulton Mall in recent years. There is the new benches and sidewalks, rebuilt after decades of neglect. The rezoning and the thousands of new apartments borne in on the tides of its land rush. A new mall, CityPoint, maybe with a Target inside, as well as the national retailers finally flooding into the old department stores alongside Macy’s: Aeropostale, Express, H&M, TJ Maxx. And who could forget the crown jewel, Shake Shack.

While people worry about the future of the mall and who might shop there—indeed, it is the subject of a feature in tomorrow’s paper—it still has much of the polyglot look it has had for decades, even more so given the new mix of national shops among the mom and pops with their riotous signs.

Just as it worked for the rezoning in 2005 and the streetscaping a year later, the Downtown Brooklyn Partnership is in the early stages of  creating new standards for the storefronts on Fulton Mall, according to people involved with the project. While still very much preliminary, some form of new regulations is being developed by the local business improvement district in partnership with the Department of City Planning to spruce up the walls of the Fulton Mull. Read More