When we were invited to a book party at Marquee, we figured it must be a new indie bookstore or some ironic bar, not the nightclub.
The confusion was understandable: We have received emails for hundreds of book launches, and none of them have ever been thrown at a nightclub. Then again, most books don’t use Marquee as a case study in a chapter on the nightlife industry.
The cigarette may have been replaced by a smartphone, the commercials may have given way to streaming video, and reach is now measured by retweets, but some things in advertising stay the same.
Like the Mad Men myth, Droga5’s story starts with alcohol.
Andrew Essex was the executive editor of Details magazine and was looking for advertising execs to include in the magazine’s annual power list. David Droga, worldwide creative director of mega-agency Publicis Worldwide, seemed like a good name to throw in. The two met for drinks.