In 2010, flash sale giant Gilt Groupe dabbled in editorial content, restoring the glossy magazine editors felled by the axe of McKinsey & Company to their rightful, expense account-enabled glory, atop blogs like Gilt Taste, Insider, and MANual.
Those operations may have been a drop in the bucket for the billion-dollar company, Read More
off the record
In the H.R. equivalent of lining up to high-five a rival team after a foul-filled game, Bill Simmons has hired Charles P. Pierce, most recently of The Boston Globe, to write a column for Grantland, despite the pair’s longstanding feud.
It began in November 2009, when Mr. Pierce reviewed Mr. Simmons’s book, The Book of Basketball, on Deadspin. He took the opportunity to knock the messianic sportswriter down a notch.
“He did not reinvent sportswriting,” Mr. Pierce wrote, while allowing that Mr. Simmons was “an amusing writer who saw the vast potential of the Internet before just about anyone not named Gates or Gore.”
Four weeks after it was submitted to Apple, the November issue of Esquire still hasn’t been approved for the iPad. Mashable reports that the app was deemed too risque, and that Hearst has resubmitted a less sexual version.
Meanwhile, British tabloid The Sun introduced page 360 for the iPad, displaying topless ladies on Read More
Hearst made its official iPad debut today with an Esquire app that charges full newstand prices for each issue and doesn’t offer a subscription.
If this seems like a ripoff, it’s partly because, as Esquire publisher Kevin O’Malley explained, “we have to reshape expectations,” when it comes to digital pricing.
But the lack Read More
Noted graduate student James Franco has published a short story in Esquire. Titled “Just Before the Black,” it explores the ever-fertile territory of vaguely seedy ennui, and the possibilities for escape through fantasy, drugs and death.
Those familiar with Franco’s home turf (the Bay Area) will feel the zing of recognition: “the Palo Read More
George Lois, the legendary and former Esquire art director, is not a big fan of Esquire‘s covers today.
“They’re just as bad as everybody else’s,” he told the Observer‘s Irina Aleksander this week. “They all believe in showing the most famous actor and that’s incredibly stupid. You go to the newsstand and all the Read More
Electronic versions of magazines look like the Way of the Future—whether it’s the much-heralded “iTunes for magazines” team effort, or Hachette’s solo adventures in a similar direction.
But do people really want to read magazines on their iPhones? Maybe not, reports The Business Insider. Neither the Esquire nor GQ Read More
A few weeks ago, Hearst Corp’s Esquire announced that they’d debut a snazzy new “augmented reality” issue and be the first publication to take the relatively new technology into its pages. AR, the hot new trend in iPhone apps, layers data, images and video Read More
This December, Esquire releases its “Augmented Reality Issue.”
“Augmented Reality” means that holding black-and-white squares in the magazine up to a computer’s camera triggers online content, thus augmenting the reality of a print magazine with the promise of brief web videos.
On the cover, poor Robert Downey Jr. straddles a sticker that unlocks Read More
Former Esquire owner Christopher Whittle‘s plans for a Durst-developed, for-profit private school on the far, far West Side, which were hobbled by the collapse of financing, are back on track now that Mr. Whittle has found new funding for the project.
Douglas Durst revealed the project’s resumption to the Commercial Observer‘s Jotham Sederstrom in an Read More