Planes Trains & Automobiles

Right at home. (Fiat)

Fiat Hits a Road Bump, But Still Cruising in New York

Fiat’s return to America has been a rougher ride than expected. After initial plans to sell more than 50,000 of the Fiat 500 last year, the Italian car maker failed to move even 20,000 “units,” as they call vehicles in the industry. NPR blamed a number of factors on Morning Edition today, from a slow growth in dealerships to bad ads.

Since The Observer took a spin in the Cinquecento back in August, and anointed it New York’s new It car, we were curious to find out how the car was fairing in our fair city since then. Fairly well, it turns out. Read More

Planes Trains & Automobiles

That paint job is emerald! It's not Libyan-green!

Fiat Is Not Owned By Libya, So Boycott Goldman Sachs Instead!

So even if President Obama loves the Fiat 500 and Andre Balazs is driving a Cinquecento, there was cause for pause for those New Yorkers considering the city’s newest “it” car. It turned out Muammar Qaddafi also drove a Fiat 500—at least until his compound was stormed—and he may have owned a stake in the company. Not so, says Lupo Rattazzi, a member of the Fiat-founding Agnelli clan and one of Italy’s wealthiest men as a result. He sent The Observer an email to set the record straight. Read More

Planes Trains & Automobiles

wheels-fiatlibya-blog480

Why the Fiat 500 Isn’t Perfect for America: It’s the Qaddafi Car!

After taking it for a spin around the city and surmising the Fiat 500 is the new “it” car for New York, The Observer found out it might even be the perfect car for all of America. Why? Because the 500 is the Obama car, as one Fiat specialist in the Manhattan studio put it to us. He called it just about the most patriotic car you could buy. Turns out, that might not be the case, depending on where you factor in human rights with fuel economy and color when buying a new car. Read More

Planes Trains & Automobiles

Clobbering cobblestones in Soho. (Fiat)

The Little Car That Could: Is the Fiat 500 New York’s New ‘It’ Car?

Joel Karie was returning from a trip to Maryland on Thursday, having left that morning to make rehearsals at the Minskoff Theater, where he is a singer in The Lion King. He had just pulled over on 10th Avenue and 44th Street to hop out so his partner, Derek, could take the wheel. Just then, a red-and-black Mini Cooper pulled up behind them, and an older gentleman with a salt-and-pepper mustache got out.

“He wanted to know if I actually liked it,” Mr. Karie told The Observer. “People seem to have a very positive reaction, but then they want to know if we enjoy the car as much as they seem to.” It was the same reaction Mr. Karie has gotten not only driving around the five boroughs for the past two months, but also on the streets of West Baltimore and at a Delaware rest stop. “It’s kind of ridiculous” how much attention the car draws, Mr. Karie said.

He is the proud owner of a brand new Fiat 500, one of only a few hundred in the metro area. He opted for the 500 the sport model, because it came in the color he was looking for, Tropicalia Yellow. “It cost a few thousand dollars more, but that’s what I like about the Fiat,” Mr. Karie said. “I didn’t get a small car because I couldn’t afford a better car. Really, really both of us wanted to buy an American car. However, when you go under $20,000 in an American car, it feels like you get what you pay for. I don’t get that pop I get with the Fiat. You can buy the baseline 500 and it doesn’t feel like the baseline.” Read More