In case you missed it, the Seinfeld Food Truck–part of the Jerry Seinfeld Nostalgic Brand Experience™–was in New York today as part of its regional tour across the country. Parked outside of the PIX11 Studio (and baring the local station’s logo on the truck) in Midtown from 12-2 p.m.
The mobile food station served real Seinfeld-inspired food, like muffin tops (Episode: The Muffin Tops), junior mints (Episode: The Junior Mint), black and white cookies (Episode: The Dinner Party), Twix (Episode: The Dealership), Snapple (Episode: The Visa), and bottled water (not from any episode.) Of course, the pièce de résistance was mulligatawny soup Soup (Episode: The Soup Nazi), served by Larry Thomas, the actor who played the iconic chef on the show.
Here is one excited fan’s video experience of the event:
‘Tis the season for food trucks, with the warm weather meaning comfortable lines and more customers. For Walmart, this is more the season of discontent, with opposition to the store in New York growing on the heels of the big box retailer’s Mexican corruption scandal. Even long-time allies like the Related Companies have apparently given up on the southern-fried discounters.
But Walmart has hit upon a novel way to work its way into the city, on board a modified food truck run by partner company Procter & Gamble.
For the next month, @PGmobile will, in the tradition of the great food trucks to come before it, set up shops on street corners across the five boroughs, tweeting out its location and asking for suggestions on where to go next. Eight different products will be on offer—at Walmart’s everyday low prices, of course—from Iams dog food to Gillette razers and Pampers diapers.
The Walmart name appears but once, tucked away on the bottom of the truck, and it is nowhere to be found on the associated Twitter feed.
Food for Thought
The Observer headed downtown Monday to sample some treats from the World Financial Center’s new food truck court. The four-wheeled eateries showed up on Friday, and the mobile food market brings fresh, high-quality lunch fare to the community of Battery Park City.
Just be forewarned: there will be obstacles separating you from achieving that happy Buddha belly. A barrage of yuppies and tourists (a rather dangerous combination) will attempt to frustrate and delay you, so remember to stay focused, and agile. The Observer was nearly taken out by a suited-up-stockbroker.“Is he serious? That’s gonna be a ridiculously impossible trade!” he yelled into his cell phone while his flailing arm came inches away from close-lining me.
At the Highline
Roller skating is no laughing matter. Or so, at least, said Rick Casalino as he danced towards The Observer yesterday morning.
“It’s so important, and also increasingly difficult, to expose people to roller skating these days,” said Mr. Casalino, who has skated two or three times a week since 1988. “There are so few good Read More
The Eight-Day Week
Random House is sponsoring a food truck to sit in Union Square on August 10 and Midtown on August 11–one that will only feed patrons who speak the proper language. The book company is seeking to publicize a set of “Living Language Platinum” language classes, and will enforce that hungry, sweltering New Yorkers ask for Read More
Have you ever tried to get a decent meal in the heart of midtown, that dead zone between Park and Seventh avenues? It’s all warmed-over pizza, overpriced hot bars or the Four Seasons, which a guy can only eat so much of. This is why a flotilla of food trucks, offering such inventive fare as Korean tacos and gay ice cream, have been decending on the neighborhood for years now. But, no longer.
The opening salvos in this summer’s Hamptons food truck wars have been fired.
Fans of the Ditch Witch–the beloved grub wagon perched at the sandy entrance to Ditch Plains Beach for 17 years–took to Facebook when word got out that the East Hampton Town Board planned to award an exclusive concession for the beach to Read More
On a dreary Friday morning, Kim Ima, the self-made baker known as the “The Treats Truck lady,” was trying to find a sweet spot for Sugar. At dawn, she had packed Sugar, her nickname for her natural-gas-fueled Treats Truck bakery, with trays of her signature Oatmeal Jammies, Pecan Butterscotch bars and egg-shaped Easter cookies; Read More