Media pranks

Ryan Holiday's "Trust Me, I'm Lying" (Amazon)

American Apparel Strategist Ryan Holiday Outs ‘Crazy’ Bloggers in Disappearing Forbes.com Post, One Day After Duping Every Other Media Outlet

Remember Ryan Holiday? He’s the longtime personal PR machine behind American Apparel (and Tucker Max!) whose tell-all book, Trust Me, I’m Lying: Confessions of a Media Manipulator, was bought by Penguin’s imprint Portfolio and came with its own outline for a media campaign that included “Fake Leaked Chapters.” (And it’s on sale as of today!)

We’re not sure if Mr. Holiday’s link-baiting piece on Forbes.com this morning counts as “leaked,” since he put his byline next to it, but it’s definitely designed to blow up the Internet, starting with its craftily designed title “Your Favorite Bloggers are Literally Crazy (And That’s Why They’re Popular).” Almost two hours after appearing, the post has now been deleted from Forbes’ website! How strange! Could this have anything to do with the multiple media outlets that were forced to “correct” articles relating to Mr. Holiday from yesterday’s PR blitzkrieg? Read More

Manhattan Transfers

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Forbes House For Sale

Forbes Family Scion Puts Greenwich Village Townhouse Up For Sale

After a spring of heady real estate sales, we’ve been waiting for the traditional summer slump, as buyers opt to spend their weekends in the Hamptons instead of house hunting in the city.

But we’ve started to doubt that such a time will ever arrive. First, the Stanford White-designed mansion on Fifth Avenue closed for $42 million on Friday and now Forbes chief operating officer Timothy C. Forbes has listed his Greenwich Village townhouse for $12.95 million. And we suppose if anyone should know about the market it’s Mr. Forbes, son of the late Malcolm Forbes and co-president of his family’s financial publishing empire? Read More

Counterpoint

thoughtcatalog

Thought Catalog Finally Gets the Forbes Profile It Deserves

Thought Catalog is an experimental media company that sells display advertising against millennial eagerness to convert their personal lives into shareable content without any compensation other than the social capital of being liked and followed. Media critics who mistake it for a generational literary manifesto often find themselves mired in irrational hatred of the website when, really, they ought to save their breath for Thought Catalog’s obvious progenitor, Facebook. The true sign that a company’s ambitions are more business-oriented than artistic—insofar as Thought Catalog can be considered such—is coverage in the capitalist bible Forbes. Which it now has.  Read More

Changes

randall-lane-medium

Randall Lane Goes Home Again – Home Is Forbes

Randall Lane is leaving Newsweek/The Daily Beast for Forbes, where he will be an Editor, the money mag announced today. Mr. Lane was Editor-at-Large at Newsweek/The Daily Beast.

In the hiring announcement, Steve Forbes cites Mr. Lane’s knowledge of the website side as a reason. “Precisely because Randall knows the print and electronic worlds, he Read More