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		<title>Google Analytics Shoots Self in Search Engine-Optimized Foot With New Adverts [Video]</title>

		<comments>http://observer.com/2012/12/google-analytics-ads-shoot-self-in-search-engine-optimized-foot-video/#comments</comments>
		<pubDate>Mon, 24 Dec 2012 13:31:48 -0400</pubDate>
					<link>http://observer.com/2012/12/google-analytics-ads-shoot-self-in-search-engine-optimized-foot-video/</link>
			<dc:creator>Drew Grant</dc:creator>
				
		<guid isPermaLink="false">http://observer.com/?p=282903</guid>
		<description><![CDATA[<p><div id="attachment_282909" class="wp-caption alignleft" style="width: 310px"><a href="http://observer.com/2012/12/googleanalytics/" rel="attachment wp-att-282909"><img class="size-medium wp-image-282909" alt="Great Googledy-boogledy! (Youtube)" src="http://nyoobserver.files.wordpress.com/2012/12/googleanalytics.jpg?w=300" width="300" height="156" /></a><p class="wp-caption-text">Great Googledy-boogledy! (Youtube)</p></div></p>
<p><a href="http://www.google.com/analytics/">Google Analytics</a> has done a fine job creating a series of humorous television spots--apparently targeted at British businesses--that shows what a Google Search would look like in real life. That is, if real life was a supermarket full of David Brent-type incompetents and a bureaucracy reminiscent of the one from <em>Brazil</em>.</p>
<p><!--more--><br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/cbtf1oyNg-8?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span><br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/N5WurXNec7E?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span><br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/3Sk7cOqB9Dk?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
<p><a href="http://www.buzzfeed.com/copyranter/hilarious-new-google-search-ad-remind-me-how-much">Buzzfeed's Copyranter</a> found the ads a little too sweet and sour for his taste:</p>
<blockquote><p>The campaign by Google Analytics targeting businesses takes online interactions out into the real world via comical sketches. It's a creative idea, but it hits a wrong note for me simply because Google's own Search function is so inaccurate and frustrating as hell to use.</p></blockquote>
<p>The response to Copyranter's issues are seemingly in the name of the series itself, "Google Analytics in Real Life." As in: "This is an example of how frustrating it is to use Google's own search engine."</p>
<p>Surely that was not the intention of these ads, as the text at the end reads "Shopping online should be easy. Discover what your customers are looking for" before fading into a logo for Google Analytics, but the jumbled message of the spots is an apt enough metaphor for the confusing mess of Google Analytics. How meta!</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_282909" class="wp-caption alignleft" style="width: 310px"><a href="http://observer.com/2012/12/googleanalytics/" rel="attachment wp-att-282909"><img class="size-medium wp-image-282909" alt="Great Googledy-boogledy! (Youtube)" src="http://nyoobserver.files.wordpress.com/2012/12/googleanalytics.jpg?w=300" width="300" height="156" /></a><p class="wp-caption-text">Great Googledy-boogledy! (Youtube)</p></div></p>
<p><a href="http://www.google.com/analytics/">Google Analytics</a> has done a fine job creating a series of humorous television spots--apparently targeted at British businesses--that shows what a Google Search would look like in real life. That is, if real life was a supermarket full of David Brent-type incompetents and a bureaucracy reminiscent of the one from <em>Brazil</em>.</p>
<p><!--more--><br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/cbtf1oyNg-8?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span><br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/N5WurXNec7E?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span><br />
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/3Sk7cOqB9Dk?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
<p><a href="http://www.buzzfeed.com/copyranter/hilarious-new-google-search-ad-remind-me-how-much">Buzzfeed's Copyranter</a> found the ads a little too sweet and sour for his taste:</p>
<blockquote><p>The campaign by Google Analytics targeting businesses takes online interactions out into the real world via comical sketches. It's a creative idea, but it hits a wrong note for me simply because Google's own Search function is so inaccurate and frustrating as hell to use.</p></blockquote>
<p>The response to Copyranter's issues are seemingly in the name of the series itself, "Google Analytics in Real Life." As in: "This is an example of how frustrating it is to use Google's own search engine."</p>
<p>Surely that was not the intention of these ads, as the text at the end reads "Shopping online should be easy. Discover what your customers are looking for" before fading into a logo for Google Analytics, but the jumbled message of the spots is an apt enough metaphor for the confusing mess of Google Analytics. How meta!</p>
]]></content:encoded>
		<wfw:commentRss>http://observer.com/2012/12/google-analytics-ads-shoot-self-in-search-engine-optimized-foot-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">dgrantobserver</media:title>
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			<media:title type="html">Great Googledy-boogledy! (Youtube)</media:title>
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		<item>
				
		<title>One Way to Figure Out Where to Vote Tomorrow</title>

		<comments>http://observer.com/2012/11/one-way-to-figure-out-where-to-vote-tomorrow/#comments</comments>
		<pubDate>Mon, 05 Nov 2012 17:20:46 -0400</pubDate>
					<link>http://observer.com/2012/11/one-way-to-figure-out-where-to-vote-tomorrow/</link>
			<dc:creator>Drew Grant</dc:creator>
				
		<guid isPermaLink="false">http://observer.com/?p=275399</guid>
		<description><![CDATA[<p><div id="attachment_275400" class="wp-caption alignleft" style="width: 282px"><a href="http://nyoobserver.files.wordpress.com/2012/11/hanks3.jpg"><img class=" wp-image-275400" title="hanks" alt="" src="http://nyoobserver.files.wordpress.com/2012/11/hanks3.jpg?w=300" height="174" width="272" /></a><p class="wp-caption-text">Seriously, right??! (YourFuckingPollingPlace.com)</p></div></p>
<p>With all the frustration over the absolute <a href="http://politicker.com/2012/11/with-board-of-elections-scrambling-after-sandy-groups-push-for-provisional-ballots/">clusterfuck</a> of trying to find out where you're supposed to cast your ballot tomorrow, it's good to know that at <a href="http://yourfuckingpollingplace.com/">least one website has your back</a>. Just type your address into <a href="http://yourfuckingpollingplace.com/">YourFuckingPollingPlace.com</a> and it will tell you where the fuck you are supposed to go.</p>
<p>Well, at least that's how it's supposed to work.<br />
<!--more--><br />
<a href="http://nyoobserver.files.wordpress.com/2012/11/place2.jpg"><img class="aligncenter  wp-image-275401" title="place2" alt="" src="http://nyoobserver.files.wordpress.com/2012/11/place2.jpg" height="278" width="435" /></a></p>
<p><a href="http://nyoobserver.files.wordpress.com/2012/11/issue.jpg"><img class="aligncenter size-full wp-image-275402" title="issue" alt="" src="http://nyoobserver.files.wordpress.com/2012/11/issue.jpg" height="395" width="402" /></a></p>
<p>Yeah, well. It's not a miracle-worker.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_275400" class="wp-caption alignleft" style="width: 282px"><a href="http://nyoobserver.files.wordpress.com/2012/11/hanks3.jpg"><img class=" wp-image-275400" title="hanks" alt="" src="http://nyoobserver.files.wordpress.com/2012/11/hanks3.jpg?w=300" height="174" width="272" /></a><p class="wp-caption-text">Seriously, right??! (YourFuckingPollingPlace.com)</p></div></p>
<p>With all the frustration over the absolute <a href="http://politicker.com/2012/11/with-board-of-elections-scrambling-after-sandy-groups-push-for-provisional-ballots/">clusterfuck</a> of trying to find out where you're supposed to cast your ballot tomorrow, it's good to know that at <a href="http://yourfuckingpollingplace.com/">least one website has your back</a>. Just type your address into <a href="http://yourfuckingpollingplace.com/">YourFuckingPollingPlace.com</a> and it will tell you where the fuck you are supposed to go.</p>
<p>Well, at least that's how it's supposed to work.<br />
<!--more--><br />
<a href="http://nyoobserver.files.wordpress.com/2012/11/place2.jpg"><img class="aligncenter  wp-image-275401" title="place2" alt="" src="http://nyoobserver.files.wordpress.com/2012/11/place2.jpg" height="278" width="435" /></a></p>
<p><a href="http://nyoobserver.files.wordpress.com/2012/11/issue.jpg"><img class="aligncenter size-full wp-image-275402" title="issue" alt="" src="http://nyoobserver.files.wordpress.com/2012/11/issue.jpg" height="395" width="402" /></a></p>
<p>Yeah, well. It's not a miracle-worker.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">hanks</media:title>
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			<media:title type="html">dgrantobserver</media:title>
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		<media:content url="http://nyoobserver.files.wordpress.com/2012/11/hanks3.jpg?w=300" medium="image">
			<media:title type="html">hanks</media:title>
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			<media:title type="html">place2</media:title>
		</media:content>

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			<media:title type="html">issue</media:title>
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