gap inc. | Observer

By Nate Freeman 10/12/10 12:12pm

Gap Reverts Back to Old Logo in Big Win for Internet, General Taste

After the release of a new logo resulted in a firestorm of complaints on social media networks, The Gap announced last night that it would revert back to its iconic blue box design, abandoning the ill-fated attempt at rebranding. The “modern, sexy, cool” logo lasted barely a week.

“We’ve learned a lot in Read More

By William Alden 8/05/10 4:35pm

Brand Loyalty

Abercrombie and Hollister Shoppers Don’t Care About Bed Bugs

Prepsters and surfers aren’t letting a few bed bugs influence their choices in fashion. Revenues at Abercrombie & Fitch and its subsidiary Hollister rose in July, the Times reports, apparently despite bed bug scares at their Manhattan stores at the beginning of that month.

“I’m not buying their clothes anymore,” a shopper told Read More

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Gap Reverts Back to Old Logo in Big Win for Internet, General Taste

Abercrombie and Hollister Shoppers Don’t Care About Bed Bugs

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