If you’ve been paying attention to your personal brand lately, you haven’t been paying attention.
That’s because nobody cool has called themselves a “brand” since 2005.
Since then, the buzzwords that ambitious people use to denote their own cutting-edge relevance have moved on several times, from –ista to curator to artisan.
In 2014, the trending identities that will set your teeth on edge are “hacker” and “disruptor.”
Toranosuke “Tora” Matsuoka looks like he just got off the Jitney.
Tall and handsome, with a slick of black curls, he glides through the dining room of his Flatiron restaurant, shirt over-unbuttoned in that Hamptons way.
Mr. Matsuoka, 32, co-owns Sen, the seven-month-old sushi den that has become the social center of Silicon Alley’s cool crowd. The son of a New York artist working for Vogue magazine in Japan and a sumo wrestler, you could call him a poster-boy for globalization.
He calls himself “Jew-panese.”
Fashion is a knockabout business, but it’s rare for a model to actually deck the designer during a show.
The mannequin was “Rockstar” Charlie Himmelstein, a 6’4” sapling grown in Brooklyn, unusual among the model-slash crowd for his participation in the city’s underground fight scene. He sent menswear designer Kelechi Odu to the mat in Read More