Before Gladwell Blinked, This Guy Followed Gut
GUT FEELINGS: THE INTELLIGENCE OF THE UNCONSCIOUS
By Gerd Gigerenzer
Viking, 280 pages, $25.95
Readers who found Malcolm Gladwell’s Blink stronger on anecdote than analysis will welcome this incisive study by a psychologist whose research provided one of the bases for Mr. Gladwell’s best seller. Gerd Gigerenzer, a director of the Read More
