off the record
Gilt Groupe wants you to treat yourself this holiday season. Why bother with Black Friday when you can experience the sensation of being beaten and robbed from the comfort of your own home? Which is ostensibly what you will feel after dropping $59,500 on a vintage Hermès Birkin handbag, in the flash sample sale that will end on Thanksgiving.
off the record
There were a lot of nontraditional elements to Jason Binn’s new quarterly, DuJour magazine: It was partnered with online flash-sale site Gilt Groupe, had two co-editors, and launched earlier this month as both an online property for Gilt’s members and a direct-mail glossy sent to 250,000 of the country’s 1 percenters. Any one of these qualities would be enough to raise eyebrows … especially for a brand that sought to woo luxury advertisers, many of whom are still wary of anything that strays too far from the Vogue norm.
But Mr. Binn—founder and former CEO of Niche media (the company behind Hamptons and Gotham magazines) who resigned in 2010 to work as a consultant for Gilt as chief adviser—had a plan to create an autonomous brand that would partner with his former employer to mine its membership data on one end, while creating a totally autonomous product on the other. And amazingly, he seems to have pulled it off.
When Jason Binn announced his return to the publishing business on Monday—with a multi-platform luxury lifestyle magazine sponsored by Gilt Groupe, Hudson News and Dufry duty free—the response was so big it crashed his computer.
“I tend to go out and meet people and I’m very engaging socially and it’s never happened before,” the Niche Media founder told Off the Record, from his home office in Manhattan. “I’ve had three tech people to my house and I’ve got Gilt people helping me out…it’s great because it’s horrible.”
The fast-growing e-commerce sensation Fab.com is moving to lower Manhattan and doubling its space, The Commercial Observer has learned.
Fab.com is taking 23,500 square feet at 95 Morton Street, a 200,000-square-foot office building owned by the real estate company Brickman Associates.
Whether it’s revitalizing an old property with hip new tenants, or reassuring an established firm that its current address is the right fit, David E. Green showcases the kind of commercial real estate savvy that has earned him trust among an eclectic portfolio of clients.
Mr. Green’s peers recognize it, too, and that’s why the Cushman & Wakefield executive director has been named this year’s Real Estate Board of New York “Young Real Estate Man of the Year” recipient.
Even in Manhattan, a building can go stale.
In Midtown South, for example, a commercial property can amass a litany of blue-chip legal practices and financial services firms in one decade, and then, 10 years later, watch as its tenant portfolio withers in prestige.
Take 2 Park Avenue. The building once served as the base of operations for Newsday and Times Mirror Inc. back in the 1980s and 1990s and more recently for The Hartford, the Connecticut-based insurance company.
Have you been searching tirelessly for the perfect calfskin belt and canvas tote? Look no further, well-dressed, well-off men of the world! Gilt Groupe’s full-priced menswear site Park& Bond has finally launched, and you can start filling that e-shopping cart right now. The latest addition to Gilt’s vast fashion domain, Park & Bond promises to Read More
The Daily Transom
Kate Maxwell has been named Editor-in-Chief of Gilt Groupe’s travel blog and deals site Jetsetter.
Ms. Maxwell, who is British, will be in charge of the US site’s editorial strategy as well as direct the launch of a new Jetsetter UK site.
She will “develop the visual language and the voice of Jetsetter, and she Read More
Last night, advertorial king Gilt Groupe booked an entire wing at The Dutch – a new drooled-over West Village eatery that Sam Sifton deemed the “song of the summer” — to celebrate the advent of their partnership with GQ, Park & Bond. It’s a full-priced online marketplace hawking upscale menswear.
The new Gilt-y Read More
GiltCity, the offshoot of Gilt Groupe which recently organized a premiere party for rich-gays-in-paradise reality show The A-List (as reported in the Eight-Day Week) is staying true to its constituency. The site is selling a gay wedding package for $30,000–it includes a cocktail reception, seated dinner, cake, a band, and–this is a Read More