When real estate scion and broker Michael S. Lorber signed on to star in Million Dollar Listing, many thought the move ill-advised—reality TV was a considered a dangerous, if potentially lucrative, move for an unknown up-and-comer, but for the son of Douglas Elliman chairman Howard Lorber, it seemed to offer all of the risk and none of the reward. Then this spring, Mr. Lorber did something that many real estate insiders consider to be even riskier: he decided to broker the sale of his own apartment. Read More
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