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		<title>Kanye West&#039;s H.A.M. Spells Doom For Myspace</title>

		<comments>http://observer.com/2011/01/kanye-wests-ham-spells-doom-for-myspace/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 20:39:06 -0400</pubDate>
					<link>http://observer.com/2011/01/kanye-wests-ham-spells-doom-for-myspace/</link>
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/kanye-ham.jpg?w=300&h=203" />You can smell the schadenfraude in the blogosphere today as Myspace announces heavy layoffs.&nbsp;</p>
<p>For a while the social network was flying high, even as traditional media was coming undone.&nbsp;</p>
<p>Now it seems that the "network effect" will lead to a world of almost complete Facebook domination.&nbsp;</p>
<p>But Myspace recently unveiled a major redesign, and in that effort there was a glimmer of hope.&nbsp;</p>
<p>The site might not be the best social network for its 130 million users, but it could be the best destination for artists and their fans.&nbsp;</p>
<p>Sadly, the hottest artist in the world right now is Kanye West. And <a href="http://www.facebook.com/WatchTheThrone?v=app_178091127385">Kanye decided to premiere his new single on Facebook</a>.&nbsp;</p>
<p>The page looks terrible. It has the same boring layout as every other Facebook page, with the same&nbsp;institutional&nbsp;colors. It's like Kanye premiered his album on a rack at Walmart and rolled out a poster to make it seem special.&nbsp;The oversized album cover and embedded mp3 don't even work properly.&nbsp;</p>
<p>But of course, its easy to share with all your friends, and all your friends are on Facebook.&nbsp;</p>
<p>Look at <a href="http://www.myspace.com/kanyewest">Kanye's Myspace</a>, or his <a href="http://kanyewest.com/">personal website</a>, which he used to roll out his G.O.O.D. Friday series. It's the epitome of style, the complete opposite of Facebook.</p>
<p>This is MySpace's big opportunity. Become the best place to premiere new work -- be it art, music or web material -- by giving artists an aesthetic platform that enhances their image, not dulls it down to just another profile page. Facebook Connect can take care of the social layer.&nbsp;</p>
<p>bpopper at observer dot com - @bpopper</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/kanye-ham.jpg?w=300&h=203" />You can smell the schadenfraude in the blogosphere today as Myspace announces heavy layoffs.&nbsp;</p>
<p>For a while the social network was flying high, even as traditional media was coming undone.&nbsp;</p>
<p>Now it seems that the "network effect" will lead to a world of almost complete Facebook domination.&nbsp;</p>
<p>But Myspace recently unveiled a major redesign, and in that effort there was a glimmer of hope.&nbsp;</p>
<p>The site might not be the best social network for its 130 million users, but it could be the best destination for artists and their fans.&nbsp;</p>
<p>Sadly, the hottest artist in the world right now is Kanye West. And <a href="http://www.facebook.com/WatchTheThrone?v=app_178091127385">Kanye decided to premiere his new single on Facebook</a>.&nbsp;</p>
<p>The page looks terrible. It has the same boring layout as every other Facebook page, with the same&nbsp;institutional&nbsp;colors. It's like Kanye premiered his album on a rack at Walmart and rolled out a poster to make it seem special.&nbsp;The oversized album cover and embedded mp3 don't even work properly.&nbsp;</p>
<p>But of course, its easy to share with all your friends, and all your friends are on Facebook.&nbsp;</p>
<p>Look at <a href="http://www.myspace.com/kanyewest">Kanye's Myspace</a>, or his <a href="http://kanyewest.com/">personal website</a>, which he used to roll out his G.O.O.D. Friday series. It's the epitome of style, the complete opposite of Facebook.</p>
<p>This is MySpace's big opportunity. Become the best place to premiere new work -- be it art, music or web material -- by giving artists an aesthetic platform that enhances their image, not dulls it down to just another profile page. Facebook Connect can take care of the social layer.&nbsp;</p>
<p>bpopper at observer dot com - @bpopper</p>
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