A few weeks ago, Hearst Corp’s Esquire
Esquire has a history of coming up with a few techy gimmicks to catch readers’ eyes on newsstands. There was the E-Ink cover last October, a window for an advertisement in February and a “mix and match” issue in May, Read More
Last Friday, at the World Media Summit in Beijing, chief executive of the Associated Press Tom Curley and News Corp’s papa lion Rupert Murdoch continued to growl at aggregators like Google News, YouTube and Wikipedia for “stealing” their content.
“We will no longer tolerate the disconnect between people who devote themselves—at great human and economic Read More
“Hair is really a big motivator for women,” said Nicole Stagg, a curly-haired brunette and Hearst Digital Media’s director of content strategy. She was on the phone with the Observer after Hearst Corp’s Monday announcement that the publisher of Cosmopolitan, Marie Claire and Harper’s Bazaar would launch a new digital venture called Read More
It’s been more than three years since the Hearst Corporation has been looking for a tenant to fill the 14,000-plus-square-foot ground floor of its now not-so-new Lord Norman Foster–designed tower at Eighth Avenue and 57th Street.
Sources attribute much of the delay to the Hearst Corporation’s style of decision-making. Any retailer must be approved not Read More
Last week, Fortune reported that Hearst will soon unveil its own version of the Kindle: a portable, wireless electronic reader you can use to download all the contents of Esquire or Cosmopolitan. Though Hearst will develop it, it’ll be available for other publishers to use for their own content. Is this the future? Magazines making Read More
Over the next week or two, the January issues of monthly magazines will start hitting newsstands—or perhaps “lightly floating onto newstands like little snowflakes” would be a better way of putting it.
“A lot of people are really, really down in the dumps about what January looks like,” said Jay Lauf, the publisher of Read More
Last night, Oprah Winfrey made her much-hyped guest appearance on NBC’s 30 Rock, playing herself. At one point, 30 Rock‘s Liz Lemon (played by star and showrunner Tina Fey), high on a tranquilizer, says to Ms. Winfrey, "I didn’t get my September issue of O Magazine. Do you have Read More
Despite his catch phrases, Project Runway winner Christian Siriano is struggling to transform his reality TV fame into sales. [WSJ]
Tom Ford on the rumor that he’s difficult to work for: "I don’t think I’m a megalomaniac, though you’d have to ask the people who work with me. Either we click Read More
Portfoilio‘s Mixed Media blogger Jeff Bercovici reports that Hearst’s CosmoGirl has folded.
A statement from Hearst (quoted by Mr. Bercovici) reads:
Hearst Magazines has made a strategic decision to consolidate its teen publishing activities into Seventeen, the largest-selling monthly teen magazine on newsstands. Effective with the December issue, CosmoGirl will cease as a Read More
Here’s Hearst’s latest project: Food Network Magazine.
Now is not the time to launch any magazine, unless of course it’s in luxury, or in the other category that’s been doing swift business in this ugly year: Food.
Recently, Hearst has struggled with launches. From The New York Post‘s Keith Kelly:
[Hearst] has Read More