That's your URL, not your house.

You were probably told to share, say “please,” and play nice in preschool. But, for some brokers, that message doesn't quite stick.

David Innocenzi is a broker at Heddings Property Group. He was using TheInnocesiTeam.com for his brokerage business. But this summer, when he clicked to renew his membership of the domain name, it was mysteriously taken, according to The Real Deal.

Prudential Douglas Elliman, who itself pinched Heddings' domain name, recently sued for having almost the exact same thing done to it. In a lawsuit against Saunders & Associates last June, Douglas Elliman made headlines for complaining that such theft exploited “the identity and goodwill earned by its competitors.”

But this is now exactly Mr. Innocenzi’s problem. And although nabbing someone's domain name is about as common and unenforceable as nabbing someone's seat on the train—even City Council Speaker Christine Quinn has been cyber-squatted—what is astounding is the blank stare that Douglas Elliman gave Heddings as soon as it was called out for its theft. A spokesperson for the firm claimed they had no knowledge of the matter, and the domain name was immediately returned.

Although Mr. Innocenzi  declined to name the two Douglas Elliman brokers responsible, his own Italian name, meaning “innocent,” may help score him votes on the playground.

The Real Deal has a whole series of tales about such dealings, and you can read the rest here.

Yet that is precisely where Robert Geller and his Elvira, Ana Lerario Geller, have set up their coffins. The fashion designers met a few years back while working at Marc Jacobs--who also has a new neighbor--but now each have their own line. Mr. Geller's Clockwork Orange-inspired duds caused GQ to remark that his "dark dandyism" would look right at home on Count Dracula, the kind of outre style that gets a guy named best Menswear designer by the CFDA, as Mr. Geller was in 2009. Meanwhile, Ms. Geller gives "the cool girl some chic options," as WWD wrote in 2009. Putting their catwalk currency to good use, they paid an even $2 million for a four-story Italianate brownstone at 307 Adelphi Street.

Come to think of it, this is not so unusual a spot for the fashionable crowd. After all, supermodel Yamila Díaz-Rahi moved to the hood in March, buying a townhouse on nearby Washington Avenue.

As for the Gellers' darker side, there is still something rather moody about a stately brownstone. "Greeted by 12-foot exterior double doors paneled in solid walnut and fitted with gold-plated door knobs, the foyer opens to a mahogany banister and spiral handrail accenting walnut stairs," says the listing from  David Ogden and Kristin Hurd of Heddings Property. That's downright Transylvanian! 

At 22 feet wide, the home has five bedrooms, four baths and has been divided into an owner's duplex on the garden and parlor floors with two one-bedrooms above. Other original details include "pocket doors, ceiling medallions, arched doorways, and original plaster ceiling moldings."

It is all the work of Mark Melvin, who bought the place in April of last year for $1.1 million. In addition to the historic details, he added modern touches, such as the de riguer high-end chef's kitchen and a Bang & Olufsen speaker unit system with 12 beolinks. Perfect for pumping industial music throughout the home.

It appears the Gellers have found a buyer for their former castle, as well, a one-plus-bedroom condo at the Philipe Stark-designed FiDi conversion 15 Broad Street. The 1,880-square-foot spread on the 22nd floor came on the market last May for $1.875 million, and as of April 22, it has been off the market, according to StreetEasy. Robson Zanetti, Jake Fay and Andrei Diakov of Sotheby's had the listing.

The Gellers picked up the home for $1.595 million in 2007, and the reason for the move seems clear from brokers' photos of the bedroom sporting a crib, as well as a post on Ms. Geller's blog. Looks like Brooklyn is about to get another baby dressed better than the rest of us.

Read past Manhattan Transfers here. >>

mchaban [at] observer.com | @mc_nyo