Allow me to resolve the the recent debate over “quote approval” with a single word: email. Everyone needs to start doing interviews over email. Whether you’re a journalist or a spokesperson speaking to the media, you’re better off communicating questions, statements or inquiries via email.
By using it when they speak to sources, Read More
“This gentleman made a mockery of journalism, and he did it for no other reason than to sell his books, ” Peter Shankman told The Observer by phone this week. The social media entrepreneur (who believes in “Twitacles”) was talking about Ryan Holiday, American Apparel public relations expert and social media con man. Mr. Holiday’s release of his first book, Trust Me, I’m Lying, last week coincided with him revealing that he had used Mr. Shankman’s service, Help a Reporter Out (or HARO), a clearinghouse for would-be expert sources, to deceive news outlets like MSNBC, ABC, and The New York Times.
At 8:30 this morning, April 24, Peter Shankman, founder of public relations company The Geek Factory, Inc. and Help a Reporter Out, was standing on a stage in New York University’s Schimmel Auditorium on West Fourth Street. He’d had just a couple hours of sleep “with an annoying cat,” Read More