Last year, Ilan Bracha told The Observer his new firm, Keller Williams NYC, would be No. 1 within five years.
It was a strong boast in a town already packed with real estate brokerages, where the business is a blood sport. But he was rolling out a franchise of the nation’s biggest brokerage, one that has a very popular system that an mean huge commissions for top producers, of which New York has many.
Still, a little over a year in, Keller Williams NYC has struggled to succeed in New York, according to Crain’s.
In February of last year, Ilan Bracha, the developer and star broker now heading up Keller Williams NY told The Observer, “We’ll be No. 1 in five years,” He was referring to his firm, but the Bracha family has now taken the top spot elsewhere—at Gary Barnett’s hugely successful Rushmore condominiums at the Riverside South development.
Mati Bracha, Ilan’s wife, just paid $5.28 million for penthouse 3A, according to city records. It was not immediately clear if Mr. Bracha would be moving in.
Earlier this week, The Observer practically annointed Ilan Bracha the new king of New York City’s real estate brokers. He’d led the top team at the city’s largest brokerage Prudential Douglas Elliman for two years running, while also running a successful development company.
Well, it appears the king has been knocked off his Read More
Ilan Bracha has been having a great year, as revealed in a profile in today’s Observer: He continues to be one of the city’s top brokers and developers and is even launching a new office for Keller Williams, the country’s third-largest real estate franchise. During lunch with The Observer, the pious Bracha–he meditates and Read More
It was a gray January day when The Observer met Ilan Bracha at the Sony Building on Madison Avenue for lunch. But inside the Philip Johnson-designed atrium, at Solo (Zagat: the “be-all, end-all” of “gourmet” glatt kosher restaurants), it could have been a breezy summer evening in Mr. Bracha’s native Tel Aviv.
Speakers piped in Read More
The Centurion, the luxury condo development at 33 West 56th Street, is best-known as Louvre-legendary I.M. Pei’s first Manhattan residential design, a proverbial rite of passage for any self-respecting starchitect.
The 17-story building has a cascading glass and Chamesson limestone facade—the limestone was quarried and hand-cut in Burgundy as it was the Read More
Dolly Lenz and Ilan Bracha took top awards at Prudential Douglas Elliman’s annual broker banquet today at the Pierre. (Max Abelson had word of Ms. Lenz’s triumph in yesterday’s print Observer.) More winners below:
New York, NY – On February 12th, Prudential Douglas Elliman celebrated its agents at their annual awards Read More
Cityfile has posted a clip from CW11′s NY Residential featuring Ms. Mortimer explaining her role at the firm. Though her first official project was said to be lending her vision to a hotel and condominium project on West 57th St., it seems that she also contributed to the design Read More