American Apparel Strategist Ryan Holiday Outs ‘Crazy’ Bloggers in Disappearing Forbes.com Post, One Day After Duping Every Other Media Outlet
Remember Ryan Holiday? He’s the longtime personal PR machine behind American Apparel (and Tucker Max!) whose tell-all book, Trust Me, I’m Lying: Confessions of a Media Manipulator, was bought by Penguin’s imprint Portfolio and came with its own outline for a media campaign that included “Fake Leaked Chapters.” (And it’s on sale as of today!)
We’re not sure if Mr. Holiday’s link-baiting piece on Forbes.com this morning counts as “leaked,” since he put his byline next to it, but it’s definitely designed to blow up the Internet, starting with its craftily designed title “Your Favorite Bloggers are Literally Crazy (And That’s Why They’re Popular).” Almost two hours after appearing, the post has now been deleted from Forbes’ website! How strange! Could this have anything to do with the multiple media outlets that were forced to “correct” articles relating to Mr. Holiday from yesterday’s PR blitzkrieg? Read More
