Venture capital firm FirstMark Capital landed in a veritable hornets nest of digital activity after it agreed to a 10-year lease at 100-104 Fifth Avenue, a tech-trendy building that already has Apple and Yelp
as one of its many social media tenants.
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Right from the gate, the Invesco Real Estate-Kaufman Organization partnership behind 100-104 Fifth Avenue followed a simple motto: Go big on tech or go home.
Since acquiring the building in January 2011, the Kaufman Organization has leased 100,000 square feet to new tech tenants, including 45,000 square feet to Apple’s iAd mobile advertising unit.
“We’ve been on a tear,” said Grant Greenspan, a principal at the Kaufman Organization. Read More
