Time Inc. has named Karin Tracy publisher of Entertainment Weekly, the position vacated by Jason Wagenheim last week, when he returned to his former employer Conde Nast, where he will publish Glamour.
Ms. Tracy was most recently publisher of the wildly successful People StyleWatch. She will oversee Entertainment Weekly and EW.com, and report to Time, Read More
Jason Wagenheim, publisher of Time Inc’s Entertainment Weekly has jumped to Conde Nast’s Glamour, publishing director Bill Wackermann announced today.
Conde Nast hung out the help wanted sign in May, according to AdWeek, as Mr. Wackermann, who has overseen Glamour since 2004, took on additional duties at W, Bon Appetit and Details.
2011 has been rocky for Glamour so far. Newsstand sales dropped 17 percent in the first four months, according to WWD, but a thick September issue brought in the magazine’s all-time highest revenue. The brand has implemented alternative marketing strategies like snap tags (print advertisements which readers can hover their smart phones over to be taken to Glamour’s Facebook page and special deals from advertisers) and the Glamour-flavored donut.