Forget Park Avenue, forget Central Park West, forget Bond Street. Pretty soon, 57th Street is going to be the place to live in New York.
Already we have the uber-hyped One57, where billionaires buy condos pushing $100 million. The taller-than-1WTC 432 Park is just beginning to rise a few blocks away, with the recent revelations its penthouse will be asking $85 million. And at some point in time, Gary Barnett, the man responsible for One57, will begin work on another luxury tower on the corner of Broadway and 57th Street.
As if that were not enough, here comes a 51-story bolt of luxury to the heart of Manhattan.
In an unassuming corner of the city, perhaps the last one left, an under-appreciated brick building is about to undergo a transformation into yet the latest luxury development to hit a city that always seems to have room for another. The tan- and yellow-brick pile sits in the middle of West 50th Street between 9th and 10th avenues, on the border between Hells Kitchen and the neighborhood that suddenly seems to be blossoming along the river as the Dursts, Walentas and others assemble shiny new apartment towers just to the northwest.
Yet 435 50th Street is anything but flashy and new. A throwback in the grandest sense, in that it is a far bit better than the original, the project is the second coming out for Ralph Walker, the long-forgotten AIA president and Art Deco master who dotted the city with at once industrious and luxurious old towers for the New York Telelphone Company. It is noveau prewar of the first order.