THERE GOES THE NEIGHBORHOOD
It was a big deal when JetBlue decided to move to Long Island City two years ago. The air carrier founded here would not be splitting town, and it would even be boosting a nascent business district that has never done much beyond the Citi back offices despite the one-stop subway ride to Midtown. But it turns out there might also be implications for the skyline.
No, JetBlue is not building a big new tower, it is still moving into an eight-story loft building beside the Queensborough Bridge. But there are plans for a big blue sign on the roof, a 40-footer. That is bigger than the GE sign atop Rockefeller Center, and that is kind of the point. “When complete, it will be easily seen from the east side of Manhattan across the river,” the airline writes on its corporate blog, BlueTales.
The Friendly Skies
It seems that August, 2010 has been the month for the unsung flight attendant’s moment in the sun. Steven Slater‘s infamous slide away from his job with Jet Blue and into notoriety started the ball rolling and we’ve got nearly a story a day now, whether there’s actually a story there or not. Read More
It’s been less than a week and we’re already reconsidering the legacy of folk hero flight attendant Steven Slater. Earlier today we noted that Slater could be an ideal spokesman for any number of products, including Jet Blue. Now, via the Wall Street Journal, we learn that the saga of Read More
When surveyed about the future of former flight attendant Steven Slater, talent and branding agency officials told Reuters that he should capitalize on his recent fame with a talk show circuit. Then the ad men chimed in and suggested that he be a spokesman for things.
Beer endorsements were a natural suggestion, Read More
Hello, Jet Blue passengers! I will never be serving you a fucking soft drink or a bag of stale, chemical-coated peanuts again. You know what, you want to leave that seat otherwise than in the upright position, go right ahead, bozo. When the guy behind you is lying in a hospital bed with Read More