Meet Rachel Figueroa-Levin, the Soap-Making, Jewryican Stay-at-Home Mom Behind Twitter’s ElBloombito
A few thousand people on Twitter can’t be wrong: The best thing about Hurricane Irene was the appearance among them of @ElBloombito, a sardonic, Spanglish-speaking caricature of Mayor Michael Bloomberg and his earnest attempts at becoming fluent in Spanish. (This is actually a typical occurrence at pretty much every press conference, but how many people watch mayoral press conferences on a regular basis?)
The Observer reached out to Rachel Figueroa-Levin, the 25-year-old native New Yorker behind the Twitter feed—she put her main feed in El Bloombito’s bio, never expecting either would become viral smashes—to find out who she was where she got this crazy idea.
Like most things on Twitter, it started out as a joke. In an email, she told us, “I live in Inwood with my husband and nine-and-a-half-month-old daughter. I’m a stay-at-home mom and soap maker. We are in the process of buying a co-op in Inwood. (We close early September!) Soap making started as a hobby and turned into a mini business.” What follows is an interview conducted this evening on GChat. (What, you thought we would do a phone interview with an Internet star?) Read More