Selling Magazines, Piece by Piece

Three former Wall Street investment analysts—Ryan Klenovich, 24, Jian Chai, 26, and Steve DeWald, 24—plan to save the magazine business with a Web site called Maggwire.com.

“We’re going to do for magazines what iTunes did for music,” Mr. Klenovich, the start-up’s chief executive, told The Observer in an interview.

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