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	<title>Observer &#187; Jim Schachter</title>
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		<title>Observer &#187; Jim Schachter</title>
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		<title>Times, HuffPo Expand Unpaid Workforce</title>

		<comments>http://observer.com/2010/02/itimesi-ihuffpoi-expand-unpaid-workforce/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 00:35:16 -0400</pubDate>
					<link>http://observer.com/2010/02/itimesi-ihuffpoi-expand-unpaid-workforce/</link>
			<dc:creator>Molly Fischer</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2010/02/itimesi-ihuffpoi-expand-unpaid-workforce/</guid>
		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/nytimesbuilding1hjpg_6_3-1_0_0.jpg?w=300&h=146" />Having just <a href="/2009/media/times-buyout-package-reveals-more-expected">bought out</a> a hundred paid reporters, <em>The Times</em> continues to grow its burgeoning army of unpaid assistance. The paper announced today that--in addition to the non-profit help it already gets in <a href="/2009/daily-transom/sun-times-congratulates-itself-times-and-tribune-fight">Chicago</a>, the <a href="/2010/daily-transom/times-western-adventure-encouraging">Bay Area</a> and <a href="http://fort-greene.thelocal.nytimes.com/">Brooklyn</a>--it's now enlisted the <a href="http://journalism.nyu.edu/">journalism students of N.Y.U.</a> to help produce a new <em>Times </em>blog called The Local East Village.</p>
<p>"We want to continue to expand our network of collaborations, in the New York area and across the country, through associations with individuals, companies and institutions that share our values - foremost, increasing the volume and scope of quality journalism about issues that matter," as Jim Schachter, the digital iniatives editor at the <em>Times</em>, put it <a href="http://journalism.nyu.edu/lev/">in a press release this afternoon</a>.</p>
<p>N.Y.U. will apparently help coordinate the content--much of which will come from a class, appropriately titled "The Hyperlocal Newsroom"--with Mary Ann Giordano, a deputy Metropolitan editor.</p>
<p>The director of N.Y.U.'s journalism insitute, Brooke Kroeger, said the school will bring, in addition to its new, state-of-the-art facilities in the East Village, an "ever-replenishing pool of student and faculty talent backed by the vast research resources of a distinguished university."</p>
<p>Elsewhere in uncompensated journalism, <em>The Huffington Post </em>launched its <a href="http://www.huffingtonpost.com/college/" target="_blank">college vertical</a> today, complete with <a href="http://www.huffingtonpost.com/adam-clark-estes/college-reporting-team_b_471091.html" target="_blank">a call for free labor</a>. While a Craigslist post late last year suggested that interns involved in the site <a href="/2009/daily-transom/huffpo-seeks-grads-who-love-verticals" target="_blank">would be paid</a>, it sounds like all student contributors won't be so lucky.</p>
<p>Explained<em> </em><em>HuffPo</em> citizen journalism editor Adam Clark Estes in an email:</p>
<blockquote><p>We do have a small budget to set student journalists up with equipment and to cover costs, but they won't be paid on a traditional story-by-story basis. As with the rest of the citizen journalists at Huffington Post, we expect that the by-line and exposure offered by our millions of readers will be the best way to give credit.</p>
</blockquote>
<p>Despite this, he added that he was "a big fan of paying student journalists" and was looking into ways to make it happen.</p>
<p>This is probably a good plan. Among the inaugural articles posted on the vertical: an op-ed from NYU's <em>Washington Square News</em>, with the headline "<a href="http://nyunews.com/opinion/2010/02/16/17epstein/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:%20nyunews%20%28nyunews.com%20-%20Washington%20Square%20News%29" target="_blank">Internships The New Form Of Slavery</a>."</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/nytimesbuilding1hjpg_6_3-1_0_0.jpg?w=300&h=146" />Having just <a href="/2009/media/times-buyout-package-reveals-more-expected">bought out</a> a hundred paid reporters, <em>The Times</em> continues to grow its burgeoning army of unpaid assistance. The paper announced today that--in addition to the non-profit help it already gets in <a href="/2009/daily-transom/sun-times-congratulates-itself-times-and-tribune-fight">Chicago</a>, the <a href="/2010/daily-transom/times-western-adventure-encouraging">Bay Area</a> and <a href="http://fort-greene.thelocal.nytimes.com/">Brooklyn</a>--it's now enlisted the <a href="http://journalism.nyu.edu/">journalism students of N.Y.U.</a> to help produce a new <em>Times </em>blog called The Local East Village.</p>
<p>"We want to continue to expand our network of collaborations, in the New York area and across the country, through associations with individuals, companies and institutions that share our values - foremost, increasing the volume and scope of quality journalism about issues that matter," as Jim Schachter, the digital iniatives editor at the <em>Times</em>, put it <a href="http://journalism.nyu.edu/lev/">in a press release this afternoon</a>.</p>
<p>N.Y.U. will apparently help coordinate the content--much of which will come from a class, appropriately titled "The Hyperlocal Newsroom"--with Mary Ann Giordano, a deputy Metropolitan editor.</p>
<p>The director of N.Y.U.'s journalism insitute, Brooke Kroeger, said the school will bring, in addition to its new, state-of-the-art facilities in the East Village, an "ever-replenishing pool of student and faculty talent backed by the vast research resources of a distinguished university."</p>
<p>Elsewhere in uncompensated journalism, <em>The Huffington Post </em>launched its <a href="http://www.huffingtonpost.com/college/" target="_blank">college vertical</a> today, complete with <a href="http://www.huffingtonpost.com/adam-clark-estes/college-reporting-team_b_471091.html" target="_blank">a call for free labor</a>. While a Craigslist post late last year suggested that interns involved in the site <a href="/2009/daily-transom/huffpo-seeks-grads-who-love-verticals" target="_blank">would be paid</a>, it sounds like all student contributors won't be so lucky.</p>
<p>Explained<em> </em><em>HuffPo</em> citizen journalism editor Adam Clark Estes in an email:</p>
<blockquote><p>We do have a small budget to set student journalists up with equipment and to cover costs, but they won't be paid on a traditional story-by-story basis. As with the rest of the citizen journalists at Huffington Post, we expect that the by-line and exposure offered by our millions of readers will be the best way to give credit.</p>
</blockquote>
<p>Despite this, he added that he was "a big fan of paying student journalists" and was looking into ways to make it happen.</p>
<p>This is probably a good plan. Among the inaugural articles posted on the vertical: an op-ed from NYU's <em>Washington Square News</em>, with the headline "<a href="http://nyunews.com/opinion/2010/02/16/17epstein/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:%20nyunews%20%28nyunews.com%20-%20Washington%20Square%20News%29" target="_blank">Internships The New Form Of Slavery</a>."</p>
]]></content:encoded>
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			<media:title type="html">jhanasobserver</media:title>
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		<title>As Times Staff Shrinks, Blogs Will Be &#8216;Pruned&#8217;</title>

		<comments>http://observer.com/2009/12/as-itimesi-staff-shrinks-blogs-will-be-pruned/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 00:35:49 -0400</pubDate>
					<link>http://observer.com/2009/12/as-itimesi-staff-shrinks-blogs-will-be-pruned/</link>
			<dc:creator>Gillian Reagan</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2009/12/as-itimesi-staff-shrinks-blogs-will-be-pruned/</guid>
		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/otrsorkin_nyt.jpg" />Early last month, when <em>Times</em> executive editor Bill Keller <a href="http://www.niemanlab.org/2009/11/nyts-keller-what-you-can-do-with-less-is-less/">hosted a &ldquo;Throw Stuff at Bill&rdquo; chat</a> soon after announcing 100 newsroom job cuts, he assured staffers that executives would be proceeding carefully.</p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;What you can do with less, is less,&rdquo; said Mr. Keller. &ldquo;But if you are smart and careful, you can limit the harm.&rdquo;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">In the coming weeks, executives will be looking at various ways to streamline jobs and content production. In the course of that exercise, they&rsquo;ll wander the seemingly endless labyrinth of NYTimes.com&rsquo;s more than 70 blogs in search of things to cut. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;Many of our blogs serve a valuable journalistic purpose,&rdquo; Mr. Keller said in his address. &ldquo;Many draw a lot of traffic to the Web site.&rdquo;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Yet &hellip;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;If we find instances where a blog or a vertical is consuming considerable effort and expense with little reward, we&rsquo;re prepared to do some pruning,&rdquo; Mr. Keller told the newsroom.</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">So which blogs are most likely to get the snip-snip? </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Mr. Keller and executive representatives did not return messages for comment by deadline. But according to several <em>Observer</em> sources, the masthead has a few blog favorites that are presumed to be safe. Andrew Ross Sorkin&rsquo;s <a href="http://dealbook.blogs.nytimes.com/">DealBook</a>, as well as Tara Parker-Pope&rsquo;s health blog, <a href="http://well.blogs.nytimes.com/">Well</a>, are prized gems. Also, according to <em>Observer</em> sources, highly trafficked (and advertiser-friendly) blogs, including <a href="http://artsbeat.blogs.nytimes.com/">ArtsBeat</a>, <a href="http://cityroom.blogs.nytimes.com">City Room</a>, <a href="http://thecaucus.blogs.nytimes.com/">The Caucus</a>, <a href="http://bits.blogs.nytimes.com/">Bits</a> and <a href="http://thelede.blogs.nytimes.com/">The Lede</a>, can expect to be left alone.</span></p>
<blockquote><p class="TEXT"><span style="letter-spacing: -0.15pt">&gt;&gt;Note: Get an insider's look at some of the NYTimes.com most successful blogs tomorrow on Observer.com</span></p>
</blockquote>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Some blogs&mdash;like <a href="http://atwar.blogs.nytimes.com/">At War</a>, the Baghdad bureau blog that covers conflicts in Afghanistan, Pakistan and Iraq&mdash;might be not bring in massive traffic, but serve reporting purposes, said sources. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Others are just darn cheap: <a href="http://wordplay.blogs.nytimes.com/">Wordplay</a>, a crossword blog, fills a niche and runs on next to nothing. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">And what about the other 60-odd blogs? Many readers have likely never heard of <a href="http://formulaone.blogs.nytimes.com/">Formula One</a>, a blog about high-class auto-racing, or <a href="http://laughlines.blogs.nytimes.com/">Laugh Lines</a>, in which Week in Review editors highlight the best Web humor. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Still, lack of a massive readership isn&rsquo;t the only criteria for cuts.</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;They are looking at everything we do,&rdquo; <a href="http://www.nytimes.com/2009/11/16/business/media/16askthetimes.html?pagewanted=all">Jim Schachter</a>, editor for digital initiatives, told <em>The</em> <em>Observer</em> in an interview. &ldquo;I don&rsquo;t think there&rsquo;s any sign that the blogs and verticals are going to be decimated. In those areas, across the newsroom operation, the intent is to be as surgical as possible.&rdquo;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Mr. Schachter spearheaded the launch of several blogs, including <a href="http://maplewood.blogs.nytimes.com/">The Local</a>, <a href="http://mediadecoder.blogs.nytimes.com/">Media Decoder</a> and the new <a href="http://bayarea.blogs.nytimes.com/">Bay Area section</a>. He is also in charge of <a href="/2009/media/big-crackup-its-vertical-vertigo">verticals</a>, what he calls &ldquo;in-depth content sections" that cover honed subjects, like <a href="http://www.nytimes.com/pages/travel/index.html">travel</a> or <a href="http://www.nytimes.com/pages/business/index.html">business</a>.</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Each individual blog on NYTimes.com is different from the other in tone, content, mission and even style. Look at the design differences between the <a href="http://lens.blogs.nytimes.com/">Lens photography blog</a> and <a href="http://themoment.blogs.nytimes.com/">The Moment, </a></span><span style="letter-spacing: -0.15pt"><em>T</em> magazine blog covering luxury fashion, design and food, </span><span style="letter-spacing: -0.15pt">for example. They are meant to be distinct voices among the <em>Times</em>, speaking to different audiences, but does the Web site need all that shouting?<a href="http://themoment.blogs.nytimes.com/"><br /></a></span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;We are and have been looking constantly at [the blogs],&rdquo; he said. &ldquo;But each desk needs to go back to the question: What sort of tools do you need to do the strongest reports?&rdquo; </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">They also need to consider blogs and verticals that are doing well. &ldquo;<em>The</em> <em>Times</em> has invested in certain verticals based on some projections and assumptions on their commercial salience,&rdquo; Mr. Schachter said. The business, technology and health sections have been specifically promising, he said. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">The Moment will launch with a new design within the next several days, he told <em>The</em> <em>Observer</em>. Come and get it, luxury advertisers!</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;It&rsquo;s all in a mode of continuous improvement,&rdquo; he said. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Asked directly which blogs might be vulnerable, Mr. Schachter said, &ldquo;I&rsquo;m not going to sort of drown any of the babies in the bathtub.&rdquo;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;It&rsquo;s not useful for <em>The</em> <em>Times</em> to think of blogs in an entirely different category from the newspaper&mdash;it&rsquo;s simply another platform for the exchange of information,&rdquo; he explained. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">But could the number of blogs be cut down? </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;Unquestionably,&rdquo; he said.</span></p>
<p class="TEXT"><em><span style="letter-spacing: -0.15pt">greagan@observer.com</span></em></p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/otrsorkin_nyt.jpg" />Early last month, when <em>Times</em> executive editor Bill Keller <a href="http://www.niemanlab.org/2009/11/nyts-keller-what-you-can-do-with-less-is-less/">hosted a &ldquo;Throw Stuff at Bill&rdquo; chat</a> soon after announcing 100 newsroom job cuts, he assured staffers that executives would be proceeding carefully.</p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;What you can do with less, is less,&rdquo; said Mr. Keller. &ldquo;But if you are smart and careful, you can limit the harm.&rdquo;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">In the coming weeks, executives will be looking at various ways to streamline jobs and content production. In the course of that exercise, they&rsquo;ll wander the seemingly endless labyrinth of NYTimes.com&rsquo;s more than 70 blogs in search of things to cut. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;Many of our blogs serve a valuable journalistic purpose,&rdquo; Mr. Keller said in his address. &ldquo;Many draw a lot of traffic to the Web site.&rdquo;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Yet &hellip;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;If we find instances where a blog or a vertical is consuming considerable effort and expense with little reward, we&rsquo;re prepared to do some pruning,&rdquo; Mr. Keller told the newsroom.</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">So which blogs are most likely to get the snip-snip? </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Mr. Keller and executive representatives did not return messages for comment by deadline. But according to several <em>Observer</em> sources, the masthead has a few blog favorites that are presumed to be safe. Andrew Ross Sorkin&rsquo;s <a href="http://dealbook.blogs.nytimes.com/">DealBook</a>, as well as Tara Parker-Pope&rsquo;s health blog, <a href="http://well.blogs.nytimes.com/">Well</a>, are prized gems. Also, according to <em>Observer</em> sources, highly trafficked (and advertiser-friendly) blogs, including <a href="http://artsbeat.blogs.nytimes.com/">ArtsBeat</a>, <a href="http://cityroom.blogs.nytimes.com">City Room</a>, <a href="http://thecaucus.blogs.nytimes.com/">The Caucus</a>, <a href="http://bits.blogs.nytimes.com/">Bits</a> and <a href="http://thelede.blogs.nytimes.com/">The Lede</a>, can expect to be left alone.</span></p>
<blockquote><p class="TEXT"><span style="letter-spacing: -0.15pt">&gt;&gt;Note: Get an insider's look at some of the NYTimes.com most successful blogs tomorrow on Observer.com</span></p>
</blockquote>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Some blogs&mdash;like <a href="http://atwar.blogs.nytimes.com/">At War</a>, the Baghdad bureau blog that covers conflicts in Afghanistan, Pakistan and Iraq&mdash;might be not bring in massive traffic, but serve reporting purposes, said sources. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Others are just darn cheap: <a href="http://wordplay.blogs.nytimes.com/">Wordplay</a>, a crossword blog, fills a niche and runs on next to nothing. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">And what about the other 60-odd blogs? Many readers have likely never heard of <a href="http://formulaone.blogs.nytimes.com/">Formula One</a>, a blog about high-class auto-racing, or <a href="http://laughlines.blogs.nytimes.com/">Laugh Lines</a>, in which Week in Review editors highlight the best Web humor. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Still, lack of a massive readership isn&rsquo;t the only criteria for cuts.</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;They are looking at everything we do,&rdquo; <a href="http://www.nytimes.com/2009/11/16/business/media/16askthetimes.html?pagewanted=all">Jim Schachter</a>, editor for digital initiatives, told <em>The</em> <em>Observer</em> in an interview. &ldquo;I don&rsquo;t think there&rsquo;s any sign that the blogs and verticals are going to be decimated. In those areas, across the newsroom operation, the intent is to be as surgical as possible.&rdquo;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Mr. Schachter spearheaded the launch of several blogs, including <a href="http://maplewood.blogs.nytimes.com/">The Local</a>, <a href="http://mediadecoder.blogs.nytimes.com/">Media Decoder</a> and the new <a href="http://bayarea.blogs.nytimes.com/">Bay Area section</a>. He is also in charge of <a href="/2009/media/big-crackup-its-vertical-vertigo">verticals</a>, what he calls &ldquo;in-depth content sections" that cover honed subjects, like <a href="http://www.nytimes.com/pages/travel/index.html">travel</a> or <a href="http://www.nytimes.com/pages/business/index.html">business</a>.</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Each individual blog on NYTimes.com is different from the other in tone, content, mission and even style. Look at the design differences between the <a href="http://lens.blogs.nytimes.com/">Lens photography blog</a> and <a href="http://themoment.blogs.nytimes.com/">The Moment, </a></span><span style="letter-spacing: -0.15pt"><em>T</em> magazine blog covering luxury fashion, design and food, </span><span style="letter-spacing: -0.15pt">for example. They are meant to be distinct voices among the <em>Times</em>, speaking to different audiences, but does the Web site need all that shouting?<a href="http://themoment.blogs.nytimes.com/"><br /></a></span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;We are and have been looking constantly at [the blogs],&rdquo; he said. &ldquo;But each desk needs to go back to the question: What sort of tools do you need to do the strongest reports?&rdquo; </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">They also need to consider blogs and verticals that are doing well. &ldquo;<em>The</em> <em>Times</em> has invested in certain verticals based on some projections and assumptions on their commercial salience,&rdquo; Mr. Schachter said. The business, technology and health sections have been specifically promising, he said. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">The Moment will launch with a new design within the next several days, he told <em>The</em> <em>Observer</em>. Come and get it, luxury advertisers!</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;It&rsquo;s all in a mode of continuous improvement,&rdquo; he said. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">Asked directly which blogs might be vulnerable, Mr. Schachter said, &ldquo;I&rsquo;m not going to sort of drown any of the babies in the bathtub.&rdquo;</span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;It&rsquo;s not useful for <em>The</em> <em>Times</em> to think of blogs in an entirely different category from the newspaper&mdash;it&rsquo;s simply another platform for the exchange of information,&rdquo; he explained. </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">But could the number of blogs be cut down? </span></p>
<p class="TEXT"><span style="letter-spacing: -0.15pt">&ldquo;Unquestionably,&rdquo; he said.</span></p>
<p class="TEXT"><em><span style="letter-spacing: -0.15pt">greagan@observer.com</span></em></p>
<p>&nbsp;</p>
]]></content:encoded>
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