As the $139 million Spider-Man debuts in movie theaters, Joe Quesada, the trash-talking editor in chief of Marvel Comics, spins

After we’re through,” Joe Quesada said, “you’re going to be Spider- sick ! We’re going to have people puking Spider-Man. ”

It’s a Tuesday in late December, and Mr. Quesada, the 40-year-old editor in chief of Marvel Comics, is regaling a visitor to his midtown office with his company’s elaborate marketing plans for Spider-Man Read More