Joseph Bastianich isn’t content being a mere Restaurant Man, as he’d have it. Or even a haute grocer.
“Hopefully, we’re going to change the way people consume,” he said, sitting at a table in Eataly, the Flatiron grocery store he opened in August 2010 in a partnership with Mario Batali, his mother, Lidia, and Italian businessman Oscar Farinetti. Before him was a plate of lentils and a glass of red wine. Asked about the rising price of food, he quickly fired off his reply in his distinctly outer-borough-bred baritone: “We’re going to change the balance of the plate. Less proteins, more carbs, more legumes, more rice, more barley. The era of cheap, abundant food is gone.” Read More