THERE GOES THE NEIGHBORHOOD
Lure Fishbar, the subterranean Soho restaurant where media elites sup side-by-side with Hollywood celebrities, will live to serve lobster tail another day. Lure, lodged beneath the Prada store on the corner of Mercer and Prince, has signed a new 10-year lease, as reported by Eater earlier today.
Descending into Lure Fishbar, one enters a world that is at once a fantasy of the moneyed life—the subterranean restaurant’s gleaming teak panels and white leather banquettes call to mind the interior of some billionaire’s yacht—and its embodiment.
A favorite of tech and media moguls, Lure is where the city’s sleek and prosperous come to sup on $46 steamed lobster tail, socialites slurp their weight in oysters and Gwyneth Paltrow goes for dinner with Beyoncé and Jay-Z.
When it opened in 2004, Lure was both the apotheosis and the seeming endpoint of Soho’s transformation from an enclave for scruffy artists into an upscale shopping and dining district. Nine years later, Lure seems, if anything, even more at one with its surroundings, a short walk from Chanel and Louis Vuitton.
So it came as something of a shock when rumors started circulating this spring that Lure was closing because of a massive rent hike. Mom-and-pops have been struggling for decades, of course, and Soho has had more than its share of casualties. But Lure doesn’t fit the profile of a beleaguered small business. Owned by John McDonald, a savvy veteran of New York’s restaurant scene, Lure caters to the kind of clientele that does not balk at paying a lot more for things they deem worthy. Moreover, it had washed into the neighborhood on the waves of gentrification in the first place.
ALBANY—Add another everyman to this year's political discourse.
The New York Conference of Mayors unveiled a new web site this morning at its winter gathering, where some 40 mayors from around the state have come together to formulate legislative priorities for the coming session.
The site charts the level of aid Read More
Eccentric designer Philippe Starck apparently doesn’t think much of the Royalton Hotel’s new look.
“I think if you are lucky enough to own an icon, you shouldn’t kill the icon," Mr. Starck said of the hotel lobby’s recent redesign, during an interview with the New York Times.
Mr. Starck, of Read More
The Observer‘s David Foxley covered the re-opening of the Royalton Hotel at 44 West 44th Street.
We sat down earlier this month with John McDonald, the man behind the Royalton’s re-design. Read More
Location: So, you’re a busy guy. On the restaurant side, you operate MercBar, Lever House, Lure Fishbar and Chinatown Brasserie. You’re also the publisher of glossy CITY magazine, found in W hotel rooms nationwide. And, you market your own energy drink called “E-Boost.” I presume “Pimp Juice” was already taken, then?
Mr. McDonald: That Read More
Ever since my son was old enough to bang on a glass with a pair of chopsticks, I’ve been going for dim sum in Chinatown, a few blocks away from where I live. Now, still close to home 17 years later, eating oysters deep-fried in fortune-cookie-shaped wontons and fabulous green dumplings stuffed with mushrooms and Read More
For their latest venture, John McDonald and Josh Pickard, partners in midtown’s Lever House, have transformed the space under the Prada store that used to be Canteen into a glamorous 1940′s-style yacht. The subterranean dining room has a vaulted ceiling with skylights, shiny teak paneling, chrome grip bars (useful after one too many Huckleberry Finns, Read More
On Friday, Feb. 1, chef Matthew Kenney, the owner of Commissary, Commune and a number of other hipster restaurants got the first of a series of unpleasant deliveries from the United States Treasury: a $95,000 lien against his business, the Matthew Kenney Group, fornon-payment of payroll and sales taxes.
But that was just a Read More