Last night, Gawker’s Nick Denton was forced to entertain a group of about 30 reporters and editors who are in town for a Wall Street Journal organized digital training program all by himself because his expected co-star, Buzzfeed co-founder Jonah Peretti, was a no-show. On Twitter, Mr. Peretti had a rather interesting explanation for standing up Mr. Denton.
“I didn’t feel like talking to @nicknotned tonight, you really got to be in the mood for that guy,” Mr. Peretti wrote last night.
When we emailed Mr. Peretti to inquire about the event this afternoon, he attributed his absence to a scheduling glitch rather than any distaste for Mr. Denton.
YOU GOT MEME'D
What is a monster? What isn’t a monster? What happened to Rebekah Brooks? What happened to Walter Kirn’s G.Q. story? Why is Buzzfeed so great? Rhetorical questions you never wanted answered, answered. Here are your Tuesday evening Media Briefs.
Jonah Peretti’s Hollywood Kabbalah Center of Internet Memes—better known to the general public as Buzzfeed—has been the target of a few sardonic, condescending takes on their business, by critics, casual observers, and media pundits alike, some of them well-reasoned, others being generally piss-poor (see above).
Algonquin Round Table
In his long overdue Atlantic media diet, BuzzFeed founder Jonah Peretti called out the previous contributors to the column, the ones who claim to read The New York Times, The Wall Street Journal and the Financial Times in print, every day, and say they are so embarrassed by how the Economists they never got around to reading pile up around the apartment.
“The main way I discover information is my Twitter feed and my Facebook news feed. One of the interesting things about this Media Diet column is if people were honest, I think they would give more credit to Facebook and Twitter, which can mean totally different things depending on who you are. But social is the new starting point.”
Our earlier post today about who should be on The Algonquin Hotel’s 2.0 Round Table (House Rules: “No Twittering, Skyping Okay,”) has garnered a lot of responses, mostly in the form of “You should take out X and replace them with Y.”
THE NEW MEDIA ECONOMY
Wall Street traders sweating Facebook’s flaccid opening should have stopped by I Want Media’s fifth annual Future of Media panel Friday afternoon. In a television studio above Cooper Square, BuzzFeed founder Jonah Peretti and other media futurists paid lofty and often metaphorical tribute to the social media site’s publishing power.
Buzzfeed: It’s all the buzz! They have the L. Ron Hubbard of meme-making, Jonah Peretti, at the helm. With him are high-profile poaches from Politico, the Village Voice, Business Insider, Gawker Media and more! And with them are $15.5M shekels from a recent cash infusion to turn every scrap of knowledge and abstraction and news available to the human race into some kind of .GIF image to construct the final link between the complexities of transliterated grunts into hieroglyphs.
So, what are Buzzfeed’s newly minted hundred-thousandaires doing with all that cash? Making it rain…lattes.
MEMES OF MEMES
BuzzFeed launched a new tech blog today, FWD. Not “forward” as in, like, progress, but “forward” as in sharing. Spreading content on the social web. FWD editor Matt Buchanan lays it out in his introduction post:
“FWD is a way to share things. To pass them on. To nudge the conversation about technology in a different direction–maybe not the next level, exactly, but at least a different one. It’s fundamentally social, which is simply the way more and more of the web works now. Social is the web’s new reality.”
Jonah Peretti’s meme-spewing startup recently launched an original content initiative, which is already successful if not for the way in which they can simply memes by hiring people. With sharpened poaching-spears in hand, Peretti has taken from Politico (with Subject #1: Buzzfeed editor-in-chief Ben Smith), Gawker, Rolling Stone, The Village Voice, New York, and surely a bunch of others that are difficult to keep track of. Until now!
In their latest effort to make the rest of the world feel jealous for not working for Jonah Peretti, Buzzfeed introduced a new friend to the office this morning: Mystic the miniature horse.