As the full effects of Sandy hit the city late in the afternoon on Monday, there wasn’t a subway or a commuter train to be had. And that was surely a good thing.
New York officials made many good decisions in the run-up to Sandy. Mayor Bloomberg once again put evacuation plans into operation, moving the equivalent of a small city away from endangered shorelines. Other officials put emergency plans into motion with admirable crispness and an absolute lack of panic.
The best decision, however, was very likely the subway and rail shutdown.
The MTA is soon going out with the old (and overpriced) in an attempt to maximize its ad space. The old we’re referring to is the signature face of the MetroCard, which will be cashing in its blue and gold aesthetics in lieu of an ad from any number of advertisers.
Companies can now purchase space on the front of the card at a premium, and the ad space on the back will be available at a lower rate–18 to 51 cents per card, varying by quantity (this works out to about $25,500 to $450,000 a pop).
Peter J. Powers-Mayor Rudolph Giuliani’s boyhood friend, former top deputy mayor and perpetual close adviser-has quietly re-emerged as the man to hire for several companies seeking a sympathetic ear from City Hall.
Although Mr. Powers says he does no lobbying-he is not registered as a city lobbyist-he has been retained as a “consultant” by at Read More