The Last Sale of Provocative, Late Adman Leo Greenland
Leo Greenland, that subtle provocateur of Madison Avenue, helped sell a lot of things during his long life (he died, at age 91, in February): Ovaltine, Johnny Walker, Tootsie Rolls, Penthouse magazine, Helmsley Hotels. And last, but not least, his apartment at 1056 Fifth Avenue. (Well, his estate sold it.)
We’re certain that Greenland, co-founder of the cheeky, clever ad agency Smith/Greenland, would have done a better job if he had been at the helm of this campaign. At least, he would have come up with some more compelling copy than: “Takes Your Breath Away Views – look out onto picture postcard Central Park Views from your living/dining L-shaped living space and enjoy world class sunsets facing west.” Read More
