Teddy Wayne is an iconoclast, at least when it comes to sandwiches. At the Times Square Hard Rock Cafe (his choice) to discuss The Love Song of Jonny Valentine, his novel about a prepubescent pop star, Mr. Wayne looked over the list of so-called “Legendary” burgers.
“Everything here is legendary,” he said. I suggested that the Hard Rock Cafe was a pretty venerable institution—remember all those T-shirts? “No, I feel like from the first day it was legendary. They created their own legend.”
Mr. Wayne, 33, had asked to meet at the Hard Rock in order to draw inspiration from the musical artifacts on the walls. He also wanted to nosh on a burger, the favorite food of Jonny Valentine, the 11-year-old protagonist of his new novel. Described as an “angel of pop,” Valentine is younger and less stratospherically successful than Justin Bieber, but a pretty clear stand-in for the Canadian singer. (It turned out the Nirvana memorabilia on the walls of the Hard Rock didn’t have a whole lot to do with Jonny’s tale.) The fictional child star is not a music lover, but rather more of a tactical, strategic marketer of his own brand.
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